Dive deeper into the world of product placement, marketing, production, and more!
In the ever-evolving landscape of entertainment, product placement has become an integral part of storytelling in both movies and TV shows.
As the landscape of entertainment and advertising continues to evolve, tracking the presence and impact of your company or brand in movies and TV shows becomes crucial.
This week, we delve into the most striking instances of product placement in the latest movies and TV shows.
Top Product Placements This Week: From Heinz in Quiz Lady to Carhartt's Cameo in Frasier.
Dive into this week's comprehensive analysis by ProductPlacementBlog.com. Get ready to discover which brands stole the spotlight!
In an era where advertisements are omnipresent, spotting product placements in the latest movies and TV shows has become a fascinating pursuit for audiences.
October is here and we have a roundup of this seasons must-watch titles! Grab your PSL and comfy blankets for your next Fall content marathon.
Ask a hundred Property Masters and get a hundred and fifty slightly different answers. What is a prop anyway?
Catch up on some eye-catching integrations making their mark on the screen.
Engaging Latinx Consumers: Building Authentic Connections Through Entertainment Partnerships, a new marketing handbook.
Whether it's a swanky car or a refreshing drink, product placements are an increasingly vital part of the cinematic and television landscape
"It was refreshing to see a brown boy feel so obviously alienated by machismo culture."
Costume designer Ernesto Martinez discusses the evolution of the main cast's wardrobes and working with Rose Byrne.
Let's dive into the most prominent product placements spotted in the releases of the past week.
“Suits” has been watched for 26.5 billion minutes total across Netflix and Peacock for the last eight weeks.
“It felt like a $100 million indie. This is not ‘Tenet,'” De Jong said.
From eco-friendly choices in horror movies to iconic foods in the latest TV episodes, here's a look at how brands made their mark.
In celebration of Hispanic Heritage Month, we would like to acknowledge the contributions and influence of Hispanic individuals!
School is back in session! Enroll with us for a syllabus packed with great school-based content.
As advertisers follow consumers and sports content providers to streaming services, they are discovering the potential of streaming to reach new audiences.
Some productions are still filming despite the strikes. What's going on?
This month's placement valuations focus on the hit Netflix show, Queer Eye.
This week's placements run the gamut from cars to drinks to shoes and more!
Season 3 of the show secures 17 new sponsors, expanding engagement through creative integrations and media campaigns.
Broadcast and Cable TV viewership hits new low in July 2023, while streaming services surge, according to Nielsen's report.
With ad-avoidance at all-time highs, brands will shift around 10% of their media budget into product placement.
Check out this week's notable placements, from drinks to food to toys!
Amazon Music partners with Bandsintown to empower over 590,000 artists with enhanced merchandise integration.
The State of Product Placement report is here & full of relevant information about consumer & marketer trends in product placement.
Latino advocacy groups unite in an open letter to support Latino creatives emphasizing the importance of authentic representation in media.
From flashy cars to casual sips of soft drinks, here's a quick dive into last week's integrations as reported by ProductPlacementBlog.com.
How Generative AI is revolutionizing the film production industry.
The rise of streaming services is opening the door for easier and increased access to Latin music.
“Drive to Survive" and the Formula 1 effect are helping expand Aston Martin's market share.
Past week's most notable Product Placements, as reported by ProductPlacementBlog.com
Our latest recommendations centered around foreign-language content from production hubs like Korea, India, and Spain!
Summer is here and so is our latest monthly round of content recommendations for you to enjoy this season. Grab a drink and indulge!
Google's Q2 2023 results highlights.
The Bear is known for its authenticity and the props in it are part of that.
Want to know how to classify a placement? Here's a quick look at the different levels of product placement.
TikTok is launching a new music streaming platform with social features that allow users to comment, connect, and more.
Roku teams up with Shopify to enable TV-based purchases, creating a novel shopping experience for users.
A fresh new list of seamless integrations of beverages, outdoor gear and more into popular media!
Academy's SciTech Awards committee explores innovative advancements for recognition ahead of its annual event.
Proving product placement effectiveness is not always easy but is always worth it.
Cannes 2023 highlights the pivotal role of AI in modern marketing.
Delve into the symbolism behind the knives in The Bear, where each blade represents a chef's journey.
From luxury cars to iconic tech, uncover the latest product integrations in entertainment.
Coke Studio is teaming up with musicians to create original songs for advertising purposes.
Content around the brands we all love? Yes, please!
Dominic Prince from YouGov shares insights into the valuation of recent product placements.
A curated roundup of impactful product placement examples from the past week, as reported by ProductPlacementBlog.com
Exploring the cycle of progression and regression in Hollywood's journey towards representation.
Exploring the curated music moments in The Bear: 10 songs that became a pivotal part of the show's storytelling.
IATSE core principles aim to address the potential impacts of AI and machine learning on entertainment industry jobs.
Dive into this weeks' product placements, from Coca-Cola in The Righteous Gemstones to Microsoft's Zune in Guardians of the Galaxy.
Explore the latest identity solutions for marketers as third-party data declines and privacy regulations take effect.
Delve into the behind-the-scenes vision of Greta Gerwig's Barbie, a film that challenges conventional perspectives on the Barbie brand.
Bask in some sun-soaked content this summertime, come rain or shine!
Summer is here and we are ready to grab a cold drink and binge all the best content of the season!
Navigating privacy changes and complex marketing landscapes using Marketing Mix Modeling.
Discover the dominant themes and discussions from Cannes Lions International Festival of Creativity 2023.
ProductPlacementBlog.com's weekly roundup of the latest product placements across popular entertainment titles.
Could Hamilton be the newest holiday classic film?
Netflix's Entergalactic creatively blends 2D and 3D stylization to bring New York City to life through color and artistic design.
There are a lot of terms out there that are used in place of product placement - so what's the right one?
From verbal mentions to AI-driven visual placements, subtlety is key to influencing skeptical audiences.
Shoppable content is poised to revolutionize advertising by creating a seamless path from content to purchase.
As more brands take on starring roles, let's explore the evolution of product placement in films.
From breakfast staples to futuristic robots, this past week was full of standout product placement examples.
Ad-tech firms at Cannes Lions 2023 are aiming to secure deals and navigate economic challenges.
Flamin' Hot: Richard Montañez's personal journey from janitor to executive, set against the backdrop of Chicano culture.
Another weekly round of ingenious product placements seamlessly woven into popular content.
The Formula E racing team and the TV channel hope to educate the next generation on how they can protect the planet.
Dick Clark Productions and Eldridge announced that they have acquired The Golden Globes from the Hollywood Foreign Press Assoc.
Whether they're casually blended into the background or proudly placed front and center, these products have managed to make an impression!
YouGov PQS measures the value of some of the product placements in Emily in Paris.
Product placement made simple.
You might have heard that Latin music was growing, but did you know it's even bigger now?
The Directors Guild and the studios have reached a tentative agreement on a new three-year contract.
From classic snacks sneaking into scenes to luxury beverages being unapologetically front and center, we're serving up a fresh list of product placements.
Nonprofit group Kids In the Spotlight debuts a 5,300-square-foot facility in Van Nuys, California, which productions can rent for shoots, table reads and castings while also hiring youth in the foster system as PAs.
Marjolein Duermeijer, chief content officer at Ryff on the significant benefit VPP has of reducing content productions’ carbon footprint.
The Office was a pretty unique show when it first release, and its product placement is a big example of this, with it eventually saving the show.
Welcome to ProductPlacementBlog.com's weekly roundup of notable examples of product placement!
Kelly Badal of Impero stresses the power of evocative marketing for consumer brands, and how they can position themselves as part of the bigger picture.
A quick introduction to YouGov's PQS scoring system for product placements.
In the months ahead, prepare for an onslaught of reality and game shows as networks pivot away from scripted content during the writers’ strike.
Two-thirds of tech buyers (61%) feel that B2B advertising is too vague, but five key trends will help brands to stand out.
Introducing the most notable product placements of the week: LaCroix sparkling water in Succession, Karün eyewear in To Catch a Killer, Apple in XO, Kitty and more!
Explore how brands and agencies can overcome challenges by embracing contextual AI to drive performance in a cookieless world.
While product placement may look simple when we see it done well, there’s more to it than meets the eye.
This week, we delve into some of the most intriguing appearances of popular brands in some of your favorite TV shows and movies.
This year’s IAB NewFronts has finally come to a close, capping off a week of new tech and video announcements, high-profile concerts and even Conan O’Brien.
The entertainment industry has been working to include more inclusivity and representation in its content. Is it working?
Doja Cat becomes Skechers’ first ‘artist-in-residence,’ with a one-of-a-kind Skechers Uno look at the Time100 Gala and more to come.
Don’t Look Up director Adam McKay has launched the nonprofit Yellow Dot Studios to raise awareness about the global climate crisis.
From television shows to romantic movies, here are some standout examples from the past week.
Product placement helps tell important stories, it can even help filmmakers bring their dream creative vision to life.
Product placement helps tell important stories. Read how brands can help drive a narrative forward in pivot scenes.
From the Google Pixel phone in Scream 6 to the U-Haul trailers in Sweet Tooth, we explore how brands have successfully integrated their products into popular media.
From Skittles in Barry to Google in Yellowjackets, product placements are not only a way for brands to get exposure but also add to the authenticity and realism of the scenes.