Whether you’re familiar with or new to product placement, scroll down to learn about the impact it can have for your brand.
Welcome back to another YouGov PQS Valuation Spotlight! Take a look at some of the latest and greatest placements in streaming today.
This month's placement valuations focus on the hit Netflix show, Queer Eye.
The rise of streaming services is opening the door for easier and increased access to Latin music.
Google's Q2 2023 results highlights.
TikTok is launching a new music streaming platform with social features that allow users to comment, connect, and more.
Roku teams up with Shopify to enable TV-based purchases, creating a novel shopping experience for users.
Cannes 2023 highlights the pivotal role of AI in modern marketing.
Content around the brands we all love? Yes, please!
Dominic Prince from YouGov shares insights into the valuation of recent product placements.
Explore the latest identity solutions for marketers as third-party data declines and privacy regulations take effect.
Navigating privacy changes and complex marketing landscapes using Marketing Mix Modeling.
Discover the dominant themes and discussions from Cannes Lions International Festival of Creativity 2023.
There are a lot of terms out there that are used in place of product placement - so what's the right one?
From verbal mentions to AI-driven visual placements, subtlety is key to influencing skeptical audiences.
Ad-tech firms at Cannes Lions 2023 are aiming to secure deals and navigate economic challenges.
Product placement made simple.
Explore how brands and agencies can overcome challenges by embracing contextual AI to drive performance in a cookieless world.
While product placement may look simple when we see it done well, there’s more to it than meets the eye.