In an age where traditional advertising often falls on blind eyes and deaf ears, product placement in movies and TV shows has become a stealthy yet powerful medium for brands to connect with their audience. Whether it’s a protagonist sipping a soda, a coveted car model stealing the scene, or an iconic brand casually sitting on a table, these moments weave consumer products into our entertainment seamlessly. Drawing from an in-depth analysis by Product Placement Blog, let’s dive into the most prominent product placements spotted in the releases of the past week. Prepare to be intrigued, and perhaps, see your favorite brands in a new light!
Walgreens Makes a Big Screen Appearance in Birth/Rebirth
In this recently released film, Marin Ireland, who plays Rose, is seen carrying several Walgreens paper bags after a shopping spree.
Pabst Blue Ribbon Barks Up the Screen
Strays, 2023’s unique tale about a vengeful pack of dogs, showcased Pabst Blue Ribbon in scenes from beer cans to flags. With a star-studded cast of voice actors and real actors, it’s hard to ignore the prominence of this American classic beer brand in the movie.
Unihertz Dials into Special Ops: Lioness
Episode 8 of Special Ops: Lioness featured Zoe Saldaña, as Joe, using the robust Unihertz Atom XL Rugged Android Smartphone. The phone not only highlights her character’s tech-savvy side but also underscores the rugged lifestyle of special ops agents.
Line Creek Brewing Co. Fuels Office Race
In the 2023 flick Office Race, after an intense stadium running session, the protagonists opted for a cold beer. Line Creek Brewing Co. beer cans conspicuously quenched their thirst, making for a bold product placement move.
Clase Azul Tequila Glams Up Virgin River
Season 5 of Virgin River embraced the beauty of Clase Azul Reposado Tequila bottles. The unmistakably artistic bottle design graced episodes 3 and 4. A masterpiece for tequila lovers and art aficionados alike.
Amazon’s Special Delivery On Screen
Sitting in Bars with Cake, an Amazon Studios film, features an Amazon courier making a very special delivery. With Amazon Studios backing the film, and exclusively streaming on Amazon Prime, this product placement is hardly a surprise.
Dom Pérignon Pops in Power Book IV: Force
Episode 2 of Power Book IV: Force‘s second season indulged in the luxury of Dom Pérignon. With champagne bottles and a branded bucket, the scenes bubbled with class.
Tacoma FD Froths with Rainier Beer
The S4Ep8 of Tacoma FD had Rainier Beer flooding scenes. Alcohol continues its reign as the most popular product placement, and Rainier Beer made sure they weren’t left behind in this TV series episode.
Drive into Luxury with Lucid Air Car in Billions
In the fifth episode of Billions Season 7, Corey Stoll’s character drives a Lucid Air so prominently, you’d think you were watching a car commercial. It adds to the character’s luxurious lifestyle in a way that’s hard to ignore.
Special thanks to ProductPlacementBlog.com for the use of their images. All comments and opinions are Sergey’s and do not reflect those of ProductPlacement.com