Noteworthy Placements – October 23, 2023

Dive into this week's comprehensive analysis by Get ready to discover which brands stole the spotlight!


As the curtains rise and screens light up with the latest TV shows and movies, there’s more to observe than just the storyline and characters. Enter the world of product placements – the subtle (or sometimes not-so-subtle) appearances of brands that seamlessly merge into the narrative. From fast-food chains and luxe spirits to tech giants, last week had some significant brand moments that caught our eye. Dive into our comprehensive analysis, powered by the largest product placement database on the internet – Get ready to discover which brands stole the spotlight!


Loki, S2 (Disney+)

Time-Traveling to a Fast-Food Icon: Loki’s Unexpected Pit-Stop at McDonald’s

In the second episode of Loki’s second season, viewers were treated to a rather unexpected detour: a nostalgic pit-stop at McDonald’s. The blatant product placement wasn’t merely incidental. The interweaving of McDonald’s into the narrative allowed the show to explore themes of nostalgia and its intersection with time travel, tapping into memories and familiar brands to evoke emotions from viewers and present a juxtaposition between the past and the future in a series steeped in timey-wimey chaos.


Expend4bles (2023)

Tequila Time in ‘Expend4bles’: Raise a Glass with Don Julio

Action-packed “Expend4bles” had bottles of Don Julio Tequila gracing multiple scenes, making it one of the most visible brands in this adrenaline-pumping film.


Mission Impossible Dead Reckon (2023)

Zooming Past with BMW: Simon Pegg Drives the BMW iX in MI’s Latest Instalment

“Mission: Impossible – Dead Reckoning Part One” showcases a plethora of BMW cars and motorcycles. However, it’s the BMW iX driven by Simon Pegg’s character, Benji Dunn, that truly catches the eye. Plus, eagle-eyed fans also spotted a BMW iX poster in an airport scene.


Frasier, S1 (Paramount+)

Frasier’s Modern Touch: The Munchkin Baby Swing Steals the Scene

The reboot of “Frasier” on Paramount+ took a contemporary twist in S01E02 with the blatant product placement of Munchkin Baby Swing. Nostalgia meets modern parenting!


Cognac Royalty in ‘The Fall of House Usher’: The $2 Million Elixir

The tv show introduced viewers to the world’s most exquisite and priciest Cognac – the Henri IV Dudognon Heritage. Bruce Greenwood’s character, Roderick Usher, seems to have a penchant for this rare elixir, aged over a century.

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