For Production Folks.

Product placement can take production to the next level. Scroll down to find out how!

Brand Insights

Production Profile: Jamie Cutburth, EVP of Creative Partnerships

Take a look at what Jaime Cutburth loves about his job, how he feels about product placement, and his experience in the industry.

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Production Insights

Production Profile: Tommy Janulis, Prop Master

Take a look at what Tommy Janulis loves about his job, how he feels about product placement, and his experience in the industry.

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Production Insights

Production Profile: Maria Sylvania, Prop Master

Take a look at what Maria Sylvania loves about her job, how she feels about product placement, and her experience in the industry.

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Production Insights

Production Profile: Diana Salameh, VP of Brand Activation

Look at what Diana Salameh loves about her job, how she feels about product placement, and her passion for Broadway and live entertainment.

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Production Insights

Production Profile: Ylna Edmonds, Line Producer

Take a look at what Ylna Edmond loves about her job, and her top tips for succeeding and growing in the industry.

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Brand Insights

Production Profile: Carmen Liu, VP of Activation

Take a look at what Carmen Liu loves about her job, and her experience with brand storytelling through product placement.

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Prop Talk plus podcast eyebrow

Production Insights

Prop Talk: ’Video Gaming’ with Chuck McSorley and Jen Buckmaster

A conversation with Property Master Chuck McSorley and Director of Entertainment Partnerships for Microsoft Jen Buckmaster.

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The fuck it list

Production Insights

Stories from the PMG: What Exactly Is a Prop Anyway?

Ask a hundred Property Masters and get a hundred and fifty slightly different answers. What is a prop anyway?

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Ruby Moshlak

Production Insights

Production Profiles: Ruby Moshlak, Prop Mistress

Listen as Ruby Moshlak talks about being a prop mistress for some of your favorite shows.

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Rose Byrne in Physical

Production Insights

How ‘Physical’ Makes ’80s Fashion Feel Timeless

Costume designer Ernesto Martinez discusses the evolution of the main cast's wardrobes and working with Rose Byrne.

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Production Insights

Despite the Hollywood strike, some movies are still in production. Here’s why

Some productions are still filming despite the strikes. What's going on?

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The Bear scene

Production Insights

10 best needle drops in The Bear season 2

Exploring the curated music moments in The Bear: 10 songs that became a pivotal part of the show's storytelling.

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Scene from Entergalactic

Production Insights

Entergalactic Brings to Life New York City as Concept Art

Netflix's Entergalactic creatively blends 2D and 3D stylization to bring New York City to life through color and artistic design.

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Frito Lay chips in Flamin' Hot

Production Insights

Flamin’ Hot Is Not Exactly a True Story, But It Gets Chicano Culture Right

Flamin' Hot: Richard Montañez's personal journey from janitor to executive, set against the backdrop of Chicano culture.

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GM vehicle in Succession

Production Insights

Why Virtual Product Placement Can Help Hollywood’s and Advertisers’ Sustainability Problem

Marjolein Duermeijer, chief content officer at Ryff on the significant benefit VPP has of reducing content productions’ carbon footprint.

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Character tapping on ADT command panel in Dead to Me.

Production Insights

Product Placement: Take Narratives from One Pivotal Moment to the Next

Product placement helps tell important stories, it can even help filmmakers bring their dream creative vision to life. 

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Forrest Gump holding a pair of Nike running shoes.

Production Insights

Product Placement: Peeling Back the Layers of Entertainment’s Favorite Characters

Product placement helps tell important stories. Read how brands can help drive a narrative forward in pivot scenes. 

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