Whether it’s a soda can casually sitting on a table or a brand logo strategically positioned in the backdrop, product placements have long been a staple in the entertainment industry. With in-depth data analysis by Product Placement Blog, we’ve rounded up the most intriguing product placements that caught our attention. From eco-friendly choices in horror movies to iconic snacks and beverages in the latest TV episodes, here’s a look at how brands made their mark.
Boxed Water Illuminates The Boogeyman
In the 2023 horror movie The Boogeyman, a white box of Boxed Water Is Better makes a subtle yet stark appearance in a dark scene.
A Classic Pair: Coca-Cola in Indiana Jones and the Dial of Destiny
Indiana Jones is back in action in 2023, and so is Coca-Cola. The film featured not just bottles but a whole range of Coca-Cola paraphernalia including vending machines, signs, and posters. It’s a classic American brand in a classic American adventure.
Blatantly Boozy: Blanton’s Bourbon in Justified: City Primeval S1Ep8
Blanton’s Bourbon didn’t just show up in a single scene of Justified: City Primeval. Bottles and boxes of the Kentucky bourbon make multiple appearances, marking a fairly blatant example of product placement.
Sonic Drive-In Cruises Into Reservation Dogs
Episode S3Ep6 of Reservation Dogs has the main characters chilling outdoors with drinks and fast food from Sonic Drive-In. It’s not the first time Sonic has made an appearance on the show, making it a recurring “guest star.”
Vampire-Approved: Panera Bread in What We Do in the Shadows S5Ep10
Who knew vampires had a thing for Panera Bread? In a recent episode of the mockumentary series What We Do in the Shadows, Panera Bread makes an oddly fitting appearance.
Brewed for Heroes: Fire Dept. Coffee in Tacoma FD S4Ep7
Firefighters need their caffeine fix, and Tacoma FD has chosen Fire Dept. Coffee as its go-to. Not only is it a staple in the series, but the coffee brand’s veteran-owned status makes it an ideal fit for a show about first responders in Tacoma, one of America’s wettest cities. No fires? No problem. There’s always coffee.
Bud Light Taps Into Heels
The most visible brand in Heels S2Ep6 is none other than Bud Light, enjoyed by Chris Bauer’s character, Wild Bill Hancock, and others at the bar. It’s as if the episode was sponsored by happy hour.
Pizza Hut in Teenage Mutant Ninja Turtles: Mutant Mayhem
It’s not a Teenage Mutant Ninja Turtles movie without pizza, and this time, it’s Pizza Hut stealing the spotlight. A nostalgic shift from Domino’s in previous films, the iconic Pizza Hut box makes its appearance, serving a slice of product placement right onto fans’ plates.
Crunch Time: Doritos in Teenage Mutant Ninja Turtles: Mutant Mayhe
Doritos also made a bold appearance in the new Ninja Turtles movie, featuring in a blatant close-up. The colorful, painted Dorito chips only added to the overall aesthetics of the animation.
Special thanks to ProductPlacementBlog.com for the use of their images. All comments and opinions are Sergey’s and do not reflect those of ProductPlacement.com
