For Production Folks.
Product placement can take production to the next level. Scroll down to find out how!
Production Profile: Jamie Cutburth, EVP of Creative Partnerships
Take a look at what Jaime Cutburth loves about his job, how he feels about product placement, and his experience in the industry.
Production Profile: Tommy Janulis, Prop Master
Take a look at what Tommy Janulis loves about his job, how he feels about product placement, and his experience in the industry.
Production Profile: Maria Sylvania, Prop Master
Take a look at what Maria Sylvania loves about her job, how she feels about product placement, and her experience in the industry.
Production Profile: Diana Salameh, VP of Brand Activation
Look at what Diana Salameh loves about her job, how she feels about product placement, and her passion for Broadway and live entertainment.
Production Profile: Ylna Edmonds, Line Producer
Take a look at what Ylna Edmond loves about her job, and her top tips for succeeding and growing in the industry.
Production Profile: Carmen Liu, VP of Activation
Take a look at what Carmen Liu loves about her job, and her experience with brand storytelling through product placement.
Prop Talk: ’Video Gaming’ with Chuck McSorley and Jen Buckmaster
A conversation with Property Master Chuck McSorley and Director of Entertainment Partnerships for Microsoft Jen Buckmaster.
Stories from the PMG: What Exactly Is a Prop Anyway?
Ask a hundred Property Masters and get a hundred and fifty slightly different answers. What is a prop anyway?
Production Profiles: Ruby Moshlak, Prop Mistress
Listen as Ruby Moshlak talks about being a prop mistress for some of your favorite shows.
How ‘Physical’ Makes ’80s Fashion Feel Timeless
Costume designer Ernesto Martinez discusses the evolution of the main cast's wardrobes and working with Rose Byrne.
Case Study
Christopher Nolan Cut 30 Filming Days in Order to Free Up Money for Sets
“It felt like a $100 million indie. This is not ‘Tenet,'” De Jong said.
Despite the Hollywood strike, some movies are still in production. Here’s why
Some productions are still filming despite the strikes. What's going on?
Case Study
Production Profiles: Barbra Robin, Brandstory
Listen as Barbra Robin discusses all things product placement in the first of our Production Profiles series.
Case Study
How AI Will Augment Human Creativity In Film Production
How Generative AI is revolutionizing the film production industry.
Academy Investigating 10 Areas for SciTech Awards Consideration
Academy's SciTech Awards committee explores innovative advancements for recognition ahead of its annual event.
Every Single Knife Featured in ‘The Bear’ Season 2, And Where to Buy Them
Delve into the symbolism behind the knives in The Bear, where each blade represents a chef's journey.
John Ridley: Diversity Exec Exits Spark Fear That Hollywood Inclusion Pledges Were Just PR & More Broken Promises To People Of Color – Guest Column
Exploring the cycle of progression and regression in Hollywood's journey towards representation.
10 best needle drops in The Bear season 2
Exploring the curated music moments in The Bear: 10 songs that became a pivotal part of the show's storytelling.
Prop Talk Podcast: ‘Cyber Skip and Prop Master’ with James (Skip) Torvinen and John Harrington
Exploring the journeys of Property Masters James Torvinen and John Harrington in the film industry.
Case Study
IATSE Unveils “Core Principles” For Application Of AI In Entertainment Industry
IATSE core principles aim to address the potential impacts of AI and machine learning on entertainment industry jobs.
Case Study
Mattel President Flew to London to Argue With Margot Robbie and Greta Gerwig Over an Off-Brand ‘Barbie’ Scene: ‘The Nuance Isn’t There’ on the Page
Delve into the behind-the-scenes vision of Greta Gerwig's Barbie, a film that challenges conventional perspectives on the Barbie brand.
The Success of Disney’s “Hamilton” & What That Means Now
Could Hamilton be the newest holiday classic film?
Entergalactic Brings to Life New York City as Concept Art
Netflix's Entergalactic creatively blends 2D and 3D stylization to bring New York City to life through color and artistic design.
It’s Okay to Say Product Placement
There are a lot of terms out there that are used in place of product placement - so what's the right one?
Flamin’ Hot Is Not Exactly a True Story, But It Gets Chicano Culture Right
Flamin' Hot: Richard Montañez's personal journey from janitor to executive, set against the backdrop of Chicano culture.
Hit Your Brand KPIs With These 4 Product Placement Strategies
Product placement made simple.
Case Study
‘Pride Month’ with Mellanie Urquiza and Nicole Ruby
On this special Pride Month episode of Prop Talk, we sit down with PMG members Mellanie Urquiza and Nicole Ruby to discuss their experiences as LGBTQ Property Masters.
Case Study
DGA & Hollywood Studios Reach “Historic” Tentative Deal On New Contract
The Directors Guild and the studios have reached a tentative agreement on a new three-year contract.
Case Study
A New Production Studio Helps Foster Youth Move into Hollywood
Nonprofit group Kids In the Spotlight debuts a 5,300-square-foot facility in Van Nuys, California, which productions can rent for shoots, table reads and castings while also hiring youth in the foster system as PAs.
Why Virtual Product Placement Can Help Hollywood’s and Advertisers’ Sustainability Problem
Marjolein Duermeijer, chief content officer at Ryff on the significant benefit VPP has of reducing content productions’ carbon footprint.
Why The Office’s Product Placement Was GOOD For The Show
The Office was a pretty unique show when it first release, and its product placement is a big example of this, with it eventually saving the show.
10 Takeaways from the 2023-2024 Upfronts: Few Celebs, Lots of Questions
In the months ahead, prepare for an onslaught of reality and game shows as networks pivot away from scripted content during the writers’ strike.
Case Study
The State of Sustainable Advertising, in Partnership with Scope3
Listen to a discussion about the ins and outs of measuring emissions and why we’re confident the industry now has exactly what it needs to swiftly reduce its carbon footprint.
Product Placement: Take Narratives from One Pivotal Moment to the Next
Product placement helps tell important stories, it can even help filmmakers bring their dream creative vision to life.
Product Placement: Peeling Back the Layers of Entertainment’s Favorite Characters
Product placement helps tell important stories. Read how brands can help drive a narrative forward in pivot scenes.
Ready to get started with product placement? Connect with BENlabs now!
