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Product placement can take production to the next level. Scroll down to find out how!

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Production Insights

Production Profile: Maria Sylvania, Prop Master

Take a look at what Maria Sylvania loves about her job, how she feels about product placement, and her experience in the industry.

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Production Insights

Production Profile: Diana Salameh, VP of Brand Activation

Look at what Diana Salameh loves about her job, how she feels about product placement, and her passion for Broadway and live entertainment.

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Production Insights

Production Profile: Ylna Edmonds, Line Producer

Take a look at what Ylna Edmond loves about her job, and her top tips for succeeding and growing in the industry.

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Prop Talk plus podcast eyebrow

Production Insights

Prop Talk: ’Video Gaming’ with Chuck McSorley and Jen Buckmaster

A conversation with Property Master Chuck McSorley and Director of Entertainment Partnerships for Microsoft Jen Buckmaster.

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The fuck it list

Production Insights

Stories from the PMG: What Exactly Is a Prop Anyway?

Ask a hundred Property Masters and get a hundred and fifty slightly different answers. What is a prop anyway?

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Ruby Moshlak

Production Insights

Production Profiles: Ruby Moshlak, Prop Mistress

Listen as Ruby Moshlak talks about being a prop mistress for some of your favorite shows.

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Rose Byrne in Physical

Production Insights

How ‘Physical’ Makes ’80s Fashion Feel Timeless

Costume designer Ernesto Martinez discusses the evolution of the main cast's wardrobes and working with Rose Byrne.

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Case Study

Christopher Nolan Cut 30 Filming Days in Order to Free Up Money for Sets

“It felt like a $100 million indie. This is not ‘Tenet,'” De Jong said.

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Production Insights

Despite the Hollywood strike, some movies are still in production. Here’s why

Some productions are still filming despite the strikes. What's going on?

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Barbra Robin

Case Study

Production Profiles: Barbra Robin, Brandstory

Listen as Barbra Robin discusses all things product placement in the first of our Production Profiles series.

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AI in Production

Case Study

How AI Will Augment Human Creativity In Film Production

How Generative AI is revolutionizing the film production industry.

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Oscars statuettes

General Info

Academy Investigating 10 Areas for SciTech Awards Consideration

Academy's SciTech Awards committee explores innovative advancements for recognition ahead of its annual event.

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Cooks in the kitchen in The Bear

General Info

Every Single Knife Featured in ‘The Bear’ Season 2, And Where to Buy Them

Delve into the symbolism behind the knives in The Bear, where each blade represents a chef's journey.

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The Bear scene

Production Insights

10 best needle drops in The Bear season 2

Exploring the curated music moments in The Bear: 10 songs that became a pivotal part of the show's storytelling.

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Caressa Douglas plus Podcast Eyebrow

General Info

Prop Talk Podcast: ‘Cyber Skip and Prop Master’ with James (Skip) Torvinen and John Harrington

Exploring the journeys of Property Masters James Torvinen and John Harrington in the film industry.

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IATSE logo

Case Study

IATSE Unveils “Core Principles” For Application Of AI In Entertainment Industry

IATSE core principles aim to address the potential impacts of AI and machine learning on entertainment industry jobs.

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Barbie Driving her pink Corvette

Case Study

Mattel President Flew to London to Argue With Margot Robbie and Greta Gerwig Over an Off-Brand ‘Barbie’ Scene: ‘The Nuance Isn’t There’ on the Page

Delve into the behind-the-scenes vision of Greta Gerwig's Barbie, a film that challenges conventional perspectives on the Barbie brand.

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Scene from Entergalactic

Production Insights

Entergalactic Brings to Life New York City as Concept Art

Netflix's Entergalactic creatively blends 2D and 3D stylization to bring New York City to life through color and artistic design.

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Wayne from Wayne's World holding a Pepsi can.

General Info

It’s Okay to Say Product Placement

There are a lot of terms out there that are used in place of product placement - so what's the right one?

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Frito Lay chips in Flamin' Hot

Production Insights

Flamin’ Hot Is Not Exactly a True Story, But It Gets Chicano Culture Right

Flamin' Hot: Richard Montañez's personal journey from janitor to executive, set against the backdrop of Chicano culture.

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Prop Talk plus podcast eyebrow

Case Study

‘Pride Month’ with Mellanie Urquiza and Nicole Ruby

On this special Pride Month episode of Prop Talk, we sit down with PMG members Mellanie Urquiza and Nicole Ruby to discuss their experiences as LGBTQ Property Masters.

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Directors Guild of America logo

Case Study

DGA & Hollywood Studios Reach “Historic” Tentative Deal On New Contract

The Directors Guild and the studios have reached a tentative agreement on a new three-year contract.

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KITS Film Awards

Case Study

A New Production Studio Helps Foster Youth Move into Hollywood

Nonprofit group Kids In the Spotlight debuts a 5,300-square-foot facility in Van Nuys, California, which productions can rent for shoots, table reads and castings while also hiring youth in the foster system as PAs.

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GM vehicle in Succession

Production Insights

Why Virtual Product Placement Can Help Hollywood’s and Advertisers’ Sustainability Problem

Marjolein Duermeijer, chief content officer at Ryff on the significant benefit VPP has of reducing content productions’ carbon footprint.

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The Office characters dining at Chili's

General Info

Why The Office’s Product Placement Was GOOD For The Show

The Office was a pretty unique show when it first release, and its product placement is a big example of this, with it eventually saving the show.

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Old TVs displayed in an exhibition

General Info

10 Takeaways from the 2023-2024 Upfronts: Few Celebs, Lots of Questions

In the months ahead, prepare for an onslaught of reality and game shows as networks pivot away from scripted content during the writers’ strike.

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Anne-Coghlan plus podcast eyebrow

Case Study

The State of Sustainable Advertising, in Partnership with Scope3

Listen to a discussion about the ins and outs of measuring emissions and why we’re confident the industry now has exactly what it needs to swiftly reduce its carbon footprint.

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Character tapping on ADT command panel in Dead to Me.

Production Insights

Product Placement: Take Narratives from One Pivotal Moment to the Next

Product placement helps tell important stories, it can even help filmmakers bring their dream creative vision to life. 

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Forrest Gump holding a pair of Nike running shoes.

Production Insights

Product Placement: Peeling Back the Layers of Entertainment’s Favorite Characters

Product placement helps tell important stories. Read how brands can help drive a narrative forward in pivot scenes. 

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Ready to get started with product placement? Connect with BENlabs now!

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