Doja Cat becomes Skechers’ first ‘artist-in-residence,’ with a one-of-a-kind Skechers Uno look at the Time100 Gala and more to come — “I can’t wait to show everyone what we are building.”
Grammy-winning star Doja Cat stepped on stage at the Time100 Gala in New York City, wearing a pair of Skechers Uno sneakers and a one-of-a-kind dress to kick off her new partnership as the brand’s first “artist-in-residence.”
“Skechers has given me a new canvas to create,” Doja Cat tweeted about the new partnership. “I can’t wait to show everyone what we are building.”
Doja’s Gala dress is a custom creation brought to life by Cierra Boyd of Frisk Me Good and creative director and stylist Brett Alan Nelson. The design incorporates much from the Skechers shoe upon which it is inspired — quite literally — with laces tying multiple deconstructed pairs of black Skechers Uno sneakers across Doja Cat’s form.
“When Skechers asked us to give them a Doja Cat fashion moment, I knew right away I wanted to reach out to brand Frisk Me Good,” said stylist and creative director Brett Alan Nelson. “I have been speaking to Cierra Boyd from the brand about collaborating since Doja’s Hot Pink era, and I’m glad we saved this moment for this iconic announcement.”
“I designed this look with almost 70 pairs of black Skechers Uno sneakers deconstructed into a performance look for her Time100 performance,” Nelson continued. “There is nothing more punk rock than completely destroying something and making it into something else.”
While it’s unclear what else the Skechers and Doja Cat partnership will bring, the footwear company promises more details later this season. The company has inked branding deals with athletes before, but its work with musicians is a relatively recent endeavor. Earlier this year, the company debuted a campaign featuring bosom buddies Martha Stewart and Snoop Dogg, which debuted with a Super Bowl commercial in February.
This article was originally published by Digital Marketing News. written by Ashley King.