What's Trending?

See all Trending

The latest and greatest product placement news and industry insights in one place.

CHEETOS La Flor Mas Bella

Content Trends

Engaging Latinx Consumers – A Handbook

Engaging Latinx Consumers: Building Authentic Connections Through Entertainment Partnerships, a new marketing handbook.

Scene from Suits (Netflix)

Content Trends

Linear TV Viewing Drops, Streaming Hits Record High

Broadcast and Cable TV viewership hits new low in July 2023, while streaming services surge, according to Nielsen's report.

Artificial Intelligence

Content Trends

‘CMOs have 5 years to adapt’: how brands are navigating AI in a changing content landscape

Cannes 2023 highlights the pivotal role of AI in modern marketing.

Person choosing what to watch in from of a tv

Content Trends

2023: The Dawn of Shoppable Content

Shoppable content is poised to revolutionize advertising by creating a seamless path from content to purchase.

Abstract lines

Content Trends

Looking at DEI in Hollywood: the 2023 Luminate Entertainment Diversity Progress Report

The entertainment industry has been working to include more inclusivity and representation in its content. Is it working?