For Marketers & Brands.

Whether you’re familiar with or new to product placement, scroll down to learn about the impact it can have for your brand.

CHEETOS La Flor Mas Bella

Content Trends

Engaging Latinx Consumers – A Handbook

Engaging Latinx Consumers: Building Authentic Connections Through Entertainment Partnerships, a new marketing handbook.

Read More
Scene from Suits (Netflix)

Content Trends

Linear TV Viewing Drops, Streaming Hits Record High

Broadcast and Cable TV viewership hits new low in July 2023, while streaming services surge, according to Nielsen's report.

Read More
Concert

Content Trends

Amazon Music teams up with Bandsintown to let fans shop merch from popular artists

Amazon Music partners with Bandsintown to empower over 590,000 artists with enhanced merchandise integration.

Read More
Person choosing what to watch in from of a tv

Content Trends

2023: The Dawn of Shoppable Content

Shoppable content is poised to revolutionize advertising by creating a seamless path from content to purchase.

Read More
Three cans of Heinz tomato paste

Content Trends

Moods, not missions: how commerce brands can tap into buyer behavior

Kelly Badal of Impero stresses the power of evocative marketing for consumer brands, and how they can position themselves as part of the bigger picture.

Read More
LinkedIn Marketing Solutions banner

Content Trends

B2B tech marketing too vague for buyers, says LinkedIn report – here’s 5 ways to stand out

Two-thirds of tech buyers (61%) feel that B2B advertising is too vague, but five key trends will help brands to stand out.

Read More
Abstract lines

Content Trends

Looking at DEI in Hollywood: the 2023 Luminate Entertainment Diversity Progress Report

The entertainment industry has been working to include more inclusivity and representation in its content. Is it working?

Read More