Welcome to your weekly roundup of Hollywood’s most clever, subtle and blatant product placements. Brought to you by Product Placement Blog, we dig deep into data analysis to highlight the not-so-hidden brands that made a splash on your screens. From an under-the-radar can of Pringles to the nostalgic revival of the Zune, here are the most notable product placements of the past week.
Coca-Cola Takes Center Stage in The Righteous Gemstones
Coca-Cola managed to pull off a blatant product placement in The Righteous Gemstones S3Ep4, complete with drinks in Coca-Cola cups and a Coca-Cola refrigerator prominently featured in a restaurant scene.
How I Met Your Father Beers of Choice
The main characters in How I Met Your Father S2Ep8 are consistently seen enjoying Blue Moon and Miller Lite beers at the bar. These brands have become as integral to the show as the characters themselves, making regular appearances throughout the episodes.
Johnnie Walker Blue Label’s starring role in Platonic
In Platonic S1Ep9, a bottle of Johnnie Walker Blue Label does more than just sit in the background – it actually plays a major role in the plot. The heroes steal a bottle from their boss’s office and drink it on the spot, creating a memorable scene.
A Rare IKEA Appearance in And Just Like That
Although it’s a very popular retail company, IKEA is rarely seen in movies and TV shows. However, the company made a blatant product placement in And Just Like That… S2Ep4,”with its boxes clearly visible.
Lo Siento Tequila makes its debut on Mayans M.C.
In Mayans M.C. S5Ep8, the characters are seen enjoying Lo Siento Tequila. This is the first time this brand has been seen in a TV show or movie, marking its debut on the small screen.
Chevrolet Bolt EV steals the show in The Out-Laws
Adam DeVine’s character Owen can be seen driving a Chevrolet Bolt EV in the Netflix movie The Out-Laws. It is clear that this product placement is riding on the green and futuristic vibe of the electric vehicle trend.
Magic Spoon Cereal in Guardians of the Galaxy Vol. 3
Even superheroes have to eat breakfast! In the final scene of Guardians of the Galaxy Vol. 3, Chris Pratt’s character Peter Quill, aka Star-Lord, is seen enjoying a bowl of Magic Spoon cereal.
A Nostalgic Revival: The Zune in Guardians of the Galaxy Vol. 3
Years after being forgotten, Microsoft’s Zune music player gets a mini-revival in Guardians of the Galaxy Vol. 3. But it’s more about nostalgia than advertising. Microsoft is using Zune’s appearance in the movie to promote the company and STEM initiatives in schools. The revamped Zune.net website features STEM projects that teachers can use in their classrooms, particularly those related to space science. The collaboration with NASA, Redwire and the ISS National Lab also provides information on how the International Space Station is using a 3D printer to create tools and parts.
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