Product placement has become an essential part of modern advertising, and it’s no wonder. With the power of TV shows and movies, brands can get their products seen by millions of people around the world. In this article, we take a look at the top 10 product placements according to the Product Placement Blog. From the Google Pixel phone in Scream 6 to the U-Haul trailers in Sweet Tooth, we explore how brands have successfully integrated their products into popular media.
Google Pixel Phone Used by Samara Weaving as Laura Crane in Scream VI
In the latest installment of the Scream franchise, Scream VI, the Google Pixel phone made a notable appearance. Actress Samara Weaving’s character, Laura Crane, is seen using the phone throughout the movie (spoiler: it doesn’t last long).
Compared to its competitors, the Google Pixel is not as widely used in popular media. This makes its appearance in the movie more noticeable and impactful for the brand.
Coors Beer in Scream VI
Coors Beer was prominently featured in the movie Scream VI. Throughout the movie, viewers can see various Coors products such as Coors Light, Coors Banquet, and Coors Edge. This brand appears the most of any product placement in the movie.
Espolòn Tequila Bottle in Scream VI
While it may not have received as much attention as Coors beer in the movie Scream VI, the Espolòn Tequila bottle was also spotted. It is worth noting that Espolòn Tequila holds the title of “Official Tequila Partner” for this year’s most anticipated horror movie, Scream VI.
Tŷ Nant Water in Righteous Thieves
The film Righteous Thieves features blatant product placement of Tŷ Nant water in several scenes. Viewers can see the brand prominently displayed as the beverage of choice for the characters.