In recent years, product placement has become an integral part of the entertainment industry, seamlessly integrating brands into the narratives of popular movies and TV shows. Last week, several noteworthy instances of product placement were spotted in newly released films and TV series, as analyzed by Product Placement Blog, the largest product placement database and brand tracking service for movies and TV shows. This article highlights some of the most prominent placements that caught viewers’ attention.
Lay’s Chips Munching in Shining Vale
Episode 6 of “Shining Vale” Season 2 featured Lay’s Classic Potato Chips, not just as a prop but as a snack of choice for Courteney Cox’s character, Patricia “Pat” Phelps.
Skippy’s Screen Time in Fellow Travelers
In the fourth episode of “Fellow Travelers” Season 1, a jar of Skippy Peanut Butter isn’t just part of the pantry—it’s a chosen snack of Matt Bomer’s character, Hawkins Fuller.
Pepsi Pops in Rustin (2023)
The 2023 film “Rustin” was bubbling with Pepsi Cola, featuring its signs and bottles in numerous scenes.
Heineken’s Holiday Cheer in EXmas
The 2023 holiday film “EXmas” had a noticeable presence of Heineken, with both Silver cans and classic bottles making multiple appearances. This blatant product placement was hard to miss, blending the spirit of the season with one of the world’s most recognized beers.
A Toast to Lillet in Julia’s New Season
The first episode of “Julia” Season 2 gave viewers a close-up of Lillet Aperitif, a sophisticated drink choice that added a touch of elegance to the show’s culinary theme.
Starbucks Brews Up in Rap Sh!t
In the third episode of “Rap Sh!t” Season 2, a character is seen video chatting in a Starbucks Coffeehouse, integrating the ubiquitous coffee brand into the show’s urban, modern setting.
Halo Top’s Cool Cameo in Your Lucky Day
In the 2023 movie “Your Lucky Day,” Halo Top Ice Cream was featured in various store scenes.
As the landscape of entertainment and advertising continues to evolve, tracking the presence and impact of your company or brand in movies and TV shows becomes crucial. To gain insights into where and how long your product was visible, complete with timestamps and screenshots of each product placement, visitand explore their comprehensive tracking services.