Succession S4Ep2 – San Pellegrino Sparkling Natural Mineral Water
In Succession S4E2, viewers may have noticed the prominent product placement of San Pellegrino Sparkling Natural Mineral Water. The brand’s iconic green bottle is prominently featured in several locations and scenes.
Aulani Disney Hawaii Resort in Doogie Kameāloha, M.D. S2Ep3
Yes, Aulani, a Disney Resort & Spa in Hawaii, was featured in an episode of the Disney+ TV show Doogie Kameāloha, M.D. Season 2 Episode 3. The show is a reboot of the classic 90s sitcom Doogie Howser, M.D. and follows the story of a teenage prodigy who is a doctor in Hawaii.
The family enjoys various activities and amenities at the resort. The episode highlights the beauty and excitement of the resort and promotes it as a family-friendly vacation destination – while they use the Disney Photopass.
It is common for Disney properties to feature their own products and services in their TV shows and films as a form of cross-promotion.
Starry Lemon Lime Soda Can in Yellowjackets S02E02 “Edible Complex”
In a recent episode of Yellowjackets, a can of Starry Lemon Lime Soda, first introduced on January 1, 2023, made a surprise appearance. Produced by PepsiCo, Starry is a new entrant in the lemon-lime soft drink category in the United States, designed to compete with The Coca-Cola Company’s Sprite and Keurig Dr Pepper’s 7 Up. It replaced Sierra Mist as Pepsi’s lemon-lime offering due to its inability to gain market share. Starry comes in regular and no-sugar versions and contains no caffeine. It remains a mystery how a can of Starry soda, which was not available until 2023, ended up in the show’s 2021 timeline. It could be a continuity error or deliberate product placement by the show’s producers.
Check out the discussion about this on Twitter.
Betway Online Gambling Company in Ted Lasso S03E04
In a recent episode of the hit television show Ted Lasso, viewers may have noticed some subtle product placement from online gambling company Betway. While product placement is a common occurrence in television and movies, it is not often that we see gambling and betting companies featured in this way.
This type of product placement can be a smart marketing move for online gambling companies, allowing them to reach a wider audience and increase brand awareness. However, it is important for companies to consider the potential impact of promoting gambling to a mass audience, particularly in the context of a show that is popular with younger viewers.
Cristal Champagne Box in Wu-Tang: An American Saga S03E10
Cristal Champagne has been associated with hip-hop culture for decades, and its presence in Wu-Tang: An American Saga reflects the genre’s enduring fascination with wealth and extravagance. But the inclusion of Cristal in this scene also serves as a nod to the history of hip-hop’s relationship with the brand.
Lexus LX SUV in Bel-Air S02E07
On the latest episode of Bel-Air, the product placement for the luxurious Lexus LX SUV was anything but subtle. The show’s producers pulled out all the stops to showcase the vehicle’s impressive exterior and stunning interior from every possible angle, leaving no stone unturned. The vehicle’s sleek lines and elegant curves were on full display, inviting viewers to experience the ultimate in driving luxury. It’s clear that this was more than just a commercial, as the car was seamlessly integrated into the storyline, adding an extra layer of sophistication and elegance to the scene. With its powerful engine and impressive technology features, the Lexus LX SUV undoubtedly stole the spotlight, proving once again that this SUV is truly at the top of its game when it comes to product placement.
Burger King Restaurant Fast Food Enjoyed by Steven Yeun as Danny Cho in Beef S01E01
In the first episode of Beef, we see Steven Yeun’s character, Danny Cho, enjoying a meal at Burger King. The scene is shot with the Burger King logo prominently displayed and the food shown in close-up. It’s clear that this is not just a casual reference to the fast food chain, but a deliberate attempt to promote the brand to the show’s audience.
Blatant Pepsi Co. Product Placements in New TV Show Jury Duty
The new TV show Jury Duty has blatantly placed Pepsi products in almost every scene.
Throughout the show, every character seems to be drinking Aquafina water or snacking on Frito-Lay chips, both of which are owned by PepsiCo. The product placements are so obvious that it almost feels like the characters are trying to sell the products rather than simply consuming them.
Skittles Candies in Shazam! Fury of the Gods
Skittles candies made a sweet appearance in the movie Shazam! Wrath of the Gods. In one scene, one of the Shazam kids throws a handful of Skittles at a unicorn. This not only adds a fun and playful element to the movie, but also serves as a clever product placement strategy for Skittles.
Chupa Movie and Corona Extra
The placement of a Corona Extra beer sticker in a children’s film, Chupa, may be considered controversial by some as it could potentially expose children to alcohol-related content.
However, it is also worth considering that parents are the primary target audience for this type of product placement. Parents watching the movie with their children are likely to notice the sticker on the table and may even be more inclined to purchase the product if they are beer drinkers themselves.
Apple in Lopez vs Lopez S01E17
Although the product placement is paid for (there is an acknowledgment in the credits), viewers may have difficulty recognizing the Apple products because the logos are not visible or prominently displayed. This lack of visibility may limit the effectiveness of product placement as a marketing tool for Apple.
Special thanks to ProductPlacementBlog.com for the use of their images. All comments and opinions are Sergey’s and do not reflect those of ProductPlacement.com