Product placement is a key tool in the modern marketer’s arsenal, strategically weaving brands into our favorite TV shows and movies in ways that range from subtle nods to conspicuous displays. In this week’s roundup, we uncover some of the most noteworthy examples of this advertising technique. From beverage giants popping up in primetime dramas to outdoor gear filling the frames of new movie releases on Netflix, these are the product placements that are making waves in the entertainment world this week, according to Product Placement Blog.
Budweiser Takes Centre Stage in Special Ops: Lioness Premiere
Budweiser, the king of beers, was not shy about making its royal presence known in the first episode of Special Ops: Lioness. The main characters were seen enjoying the famous brew in what some have described as strikingly blatant product placement.
The Wine Chronicles Continue in Special Ops: Lioness
Josh Cellars Wine made a splash not once, but twice in Special Ops: Lioness. Episode two saw characters Joe (Zoe Saldaña) and Neil (Dave Annable) unwind with a bottle of Josh Cellars’ finest, making it a show staple.
Wells Fargo Lights Up the Night in The Righteous Gemstones
Season 3 of The Righteous Gemstones saw Wells Fargo advertising taken to another level. In episode 7, Judy’s car is crushed by a monster truck, and in the aftermath, a bright Wells Fargo sign stands proudly, lighting up the night.
Keurig’s Subtle Presence in Justified: City Primeval
In a slightly subtler approach, a Keurig K-Mini Single Serve K-Cup Pod Coffee Maker, in a delightful Dusty Rose hue, was spotted in the office scene of Justified: City Primeval S1Ep3. A modern, functional product for the caffeine-fueled workplace.
Hi-C in Twisted Metal
The iconic drink’s logo made its presence felt in the form of a stylish yellow t-shirt worn by Anthony Mackie’s character, John Doe, throughout the first season of Twisted Metal.
Coca-Cola in And Just Like That… and The Beanie Bubble
Coca-Cola made quite the appearances this week, with an entire storefront filled with its myriad of flavors in And Just Like That… S2Ep7. But it didn’t stop there. The sugary drink was also enjoyed by Sarah Snook and Carl Clemons-Hopkins in the new movie The Beanie Bubble.
Maker’s Mark’s Cameo in Full Circle
In episode five of Full Circle, a bottle of Maker’s Mark Handmade Kentucky Straight Bourbon Whisky graced the table, introducing viewers to the allure of the renowned drink.
An Outdoor Adventure with REI in Happiness for Beginners
Happiness for Beginners is a veritable treasure trove of product placements for outdoor enthusiasts. REI took center stage, featuring an array of products including tents, sleeping bags, hats, camping chairs, bottles, boots, and backpacks.
Sparkling Screen Presence: LaCroix in The Summer I Turned Pretty
LaCroix sparkling water takes the spotlight in a blatant case of product placement in The Summer I Turned Pretty, S2Ep5. Two of the show’s heroes are seen sharing a refreshing moment, sipping from the same can through straws.
Back for Another Round: Budweiser in Heels
Not content with its Special Ops: Lioness placement, Budweiser also made its way into the wrestling drama Heels S1Ep1. The iconic beer was seen in multiple scenes, bottles and cans aplenty, subtly reminding us of its pervasive presence.
Special thanks to ProductPlacementBlog.com for the use of their images. All comments and opinions are Sergey’s and do not reflect those of ProductPlacement.com