Product placement, also known as brand integrations, naturally weaves products into content and allows viewers to stay immersed in the story while showcasing brands.
What are the different types of product placement?
There are five types of product placement: Story-driven placements, also known as narrative placement, which define a character or help move the story forward; Prop placements; Branded content; Virtual placements, which are added in post-production; and, music videos.
How do you measure Product Placement?
There are four main ways to measure the results of product placement: attribution reports, brand lift studies, media mix modeling (MMM) integration, and earned media value.