“Suits” on Netflix and Peacock was the most-streamed title for July 2023
The “other” category on Nielsen’s monthly TV usage estimates includes unmeasured video on demand (VOD), audio streaming, video gaming and Blu-ray/DVD playback.
The two most-streamed titles in July were licensed shows: “Suits” (pictured above), the legal drama starring Patrick J. Adams, Gabriel Macht and Meghan Markle, on Netflix and Peacock; and Australian kids’ animated favorite “Bluey” (Disney+). Those shows combined for 23 billion viewing minutes, with “Suits” accounting for nearly 18 billion on its own. For comparison, Netflix original “Stranger Things” had captured nearly 18 billion viewing minutes in July 2022 following the release of its fourth season.
On broadcast TV, dramas remained the top broadcast in July (at 25.7% share of the category) while the top broadcast programs were “ABC World News Tonight” and the MLB All-Star Game on Fox. On cable, ESPN’s Home Run Derby and College World Series were the top two cable programs in July, followed by “When Calls the Heart” on Hallmark Channel.
Nielsen’s estimates comprise U.S. consumer usage on TVs (including internet-connected TVs), combining two separately weighted panels. Streaming data is derived from a subset of the firm’s Streaming Meter-enabled U.S. TV households within the Nielsen National TV panel, and the linear TV sources and total usage are based on viewing from Nielsen’s overall TV panel.
This piece was originally published by Variety with the title “Linear TV Viewing Drops Below 50% of U.S. Television Usage for First Time, Streaming Hits Record High: Nielsen” and was written by Todd Spangler.