In the world of entertainment, where the lines between reality and fiction blur, product placement plays a subtle, yet impactful role. From coffee makers making appearances in beloved TV shows to cars stealing scenes in blockbuster movies, brands find their moment in the spotlight. Last week was no different, with some iconic brands seamlessly weaving into the tapestry of our favorite cinematic moments. Let’s dive into the most noteworthy product placements, as analyzed by Product Placement Blog, from TV shows and films released last week.
A “Brew-tiful” Appearance: Keurig K-Classic in The Upshaws S4
Episodes 1, 2, and 3 of the latest season of The Upshaws featured the Keurig K-Classic Coffee Makers prominently in various scenes. The product placement was so blatant that it almost became a character in the show.
LesserEvil Popcorn in Only Murders in the Building S3Ep4
Ashley Park’s character, Kimber, in Only Murders in the Building S3Ep4 isn’t just snacking; she’s munching on LesserEvil Popcorn. Could this snack hint at the larger plot or even an easter egg on the murderer’s identity?
Heineken’s Chilled Moments in Past Lives
Past Lives (2023) adds an authentic touch with characters savoring Heineken beers in a laid-back backyard scene. It’s just a chill evening with friends…and some well-placed beers on the table.
Chevy’s Dual Drive in The List
The List (2023) gives viewers double the Chevy dose. First, there’s the attention-grabbing blue Chevrolet Camaro, a perfect blend of aerodynamics and classic style. And then there’s the eco-friendly grey Chevrolet Bolt EUV, staking its claim in the battery-electric SUV market.
Quenching Thirsts on Screen: Capri Sun in Physical S3Ep5
In the fifth episode of the show’s third season, Grace Kelly Quigley as Maya Rubin, along with her father (played by Rory Scovel), was seen enjoying Capri Sun juice drinks. The placement is so overt that it practically jumps off the screen.
The Apple of Your Screen: An Apple Store Bag in And Just Like That…
In the eleventh episode of the second season of And Just Like That… Evan Handler, playing Harry Goldenblatt, is seen holding an Apple Store paper bag with an iPad peeking out. It’s no secret that Apple is a product placement star, especially on TV shows. This cameo once again solidifies the brand’s pervasive presence in the entertainment industry. Even without showing the product in use, just the sight of that iconic bag tells you all you need to know.
Step into Adventure: Teva Flintwood Sandals in Vacation Friends 2
John Cena, portraying Ron in the film Vacation Friends 2, was seen sporting Teva Men’s Flintwood Sandals. An ideal pick for the character’s adventurous spirit, these sandals offered a casual yet functional style.
Backpack Drama with Fjallraven Kanken in You Are So Not Invited to My Bat Mitzvah
Sunny Sandler’s Stacy Friedman and Samantha Lorraine’s Lydia Rodriguez Katz don’t just wear their Fjallraven Kanken Backpacks; they mix them up, leading to a series of interesting events in You Are So Not Invited to My Bat Mitzvah. Plus, other characters are also seen donning this iconic backpack, making it a pivotal prop in the storyline.
Special thanks to ProductPlacementBlog.com for the use of their images. All comments and opinions are Sergey’s and do not reflect those of ProductPlacement.com