Whether you’re familiar with or new to product placement, scroll down to learn about the impact it can have for your brand.
As advertisers follow consumers and sports content providers to streaming services, they are discovering the potential of streaming to reach new audiences.
Season 3 of the show secures 17 new sponsors, expanding engagement through creative integrations and media campaigns.
With ad-avoidance at all-time highs, brands will shift around 10% of their media budget into product placement.
“Drive to Survive" and the Formula 1 effect are helping expand Aston Martin's market share.
Aaron Frank answers the three biggest questions he gets from brands that are considering Product Placement.
The Bear is known for its authenticity and the props in it are part of that.
Want to know how to classify a placement? Here's a quick look at the different levels of product placement.
Proving product placement effectiveness is not always easy but is always worth it.
Coke Studio is teaming up with musicians to create original songs for advertising purposes.
The Formula E racing team and the TV channel hope to educate the next generation on how they can protect the planet.
YouGov PQS measures the value of some of the product placements in Emily in Paris.
A quick introduction to YouGov's PQS scoring system for product placements.
Doja Cat becomes Skechers’ first ‘artist-in-residence,’ with a one-of-a-kind Skechers Uno look at the Time100 Gala and more to come.