For Marketers & Brands.

Whether you’re familiar with or new to product placement, scroll down to learn about the impact it can have for your brand.

Brand Insights

Production Profile: Jamie Cutburth, EVP of Creative Partnerships

Take a look at what Jaime Cutburth loves about his job, how he feels about product placement, and his experience in the industry.

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Most Spotted Product Types in Movies and TV Series in 2023

Brand Insights

The Art of Visibility: 2023’s Most Spotted Brands and Product Types in Movies and TV Shows

That's a wrap on 2023. Check out the ProductPlacementBlog.com's findings on top brands and product categories featured via product placement in TV and Film for 2023.

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Brand Insights

Production Profile: Carmen Liu, VP of Activation

Take a look at what Carmen Liu loves about her job, and her experience with brand storytelling through product placement.

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Brand Insights

The Future of Live Sports: Why Streaming is a Touchdown for Advertisers

As advertisers follow consumers and sports content providers to streaming services, they are discovering the potential of streaming to reach new audiences.

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Scene from Only Murders in the Building

Brand Insights

OMITB Gets to a Better State With New Season 3 Sponsors

Season 3 of the show secures 17 new sponsors, expanding engagement through creative integrations and media campaigns.

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Nike Jordan tank top in Transformers: Rise of the Beasts.

Brand Insights

Brands Shifting Media Buys Into Product Placement, Study Finds

With ad-avoidance at all-time highs, brands will shift around 10% of their media budget into product placement.

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DB12

Brand Insights

Aston Martin Wants to Win and to Sell Cars, Too

“Drive to Survive" and the Formula 1 effect are helping expand Aston Martin's market share.

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Aaron Frank + Video Eyebrow

Brand Insights

ASK BENlabs: Product Placement In Movies And TV: The Three Big Questions Answered

Aaron Frank answers the three biggest questions he gets from brands that are considering Product Placement.

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Brand Insights

Diving Into “The Bear” with Prop Master Laura Roeper

The Bear is known for its authenticity and the props in it are part of that.

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TX Blended Whiskey in Ginny & Georgia

Brand Insights

From Standard to Prominent to Premium: Classifying Brand Placements

Want to know how to classify a placement? Here's a quick look at the different levels of product placement.

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Coca-Cola cans appear in various scenes in The Crowded Room

Brand Insights

Proving The Effectiveness of Product Placement with Measurable Results

Proving product placement effectiveness is not always easy but is always worth it.

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Coca Cola can

Brand Insights

Coca-Cola believes in music in ads so much it is growing its own studio to record original songs

Coke Studio is teaming up with musicians to create original songs for advertising purposes.

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Cartoon Network logo

Brand Insights

How Cartoon Network is using its brand power to educate kids on climate change

The Formula E racing team and the TV channel hope to educate the next generation on how they can protect the planet.

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A still picture of a character from the streaming show Emily in Paris featuring Rimowa luggage.

Brand Insights

Emily in Paris Features Valuable Relationships

YouGov PQS measures the value of some of the product placements in Emily in Paris.

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Brand Insights

An Introduction to YouGov PQS and Viewership Data

A quick introduction to YouGov's PQS scoring system for product placements.

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Doja Cat wearing pink Skechers shoes

Brand Insights

Doja Cat Becomes Skechers’ First ‘Artist-in-Residence’ with More Artist Deals Potentially Ahead

Doja Cat becomes Skechers’ first ‘artist-in-residence,’ with a one-of-a-kind Skechers Uno look at the Time100 Gala and more to come.

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