For Marketers & Brands.
Whether you’re familiar with or new to product placement, scroll down to learn about the impact it can have for your brand.
The Future of Live Sports: Why Streaming is a Touchdown for Advertisers
As advertisers follow consumers and sports content providers to streaming services, they are discovering the potential of streaming to reach new audiences.
OMITB Gets to a Better State With New Season 3 Sponsors
Season 3 of the show secures 17 new sponsors, expanding engagement through creative integrations and media campaigns.
Brands Shifting Media Buys Into Product Placement, Study Finds
With ad-avoidance at all-time highs, brands will shift around 10% of their media budget into product placement.
Aston Martin Wants to Win and to Sell Cars, Too
“Drive to Survive" and the Formula 1 effect are helping expand Aston Martin's market share.
ASK BENlabs: Product Placement In Movies And TV: The Three Big Questions Answered
Aaron Frank answers the three biggest questions he gets from brands that are considering Product Placement.
Diving Into “The Bear” with Prop Master Laura Roeper
The Bear is known for its authenticity and the props in it are part of that.
From Standard to Prominent to Premium: Classifying Brand Placements
Want to know how to classify a placement? Here's a quick look at the different levels of product placement.
Proving The Effectiveness of Product Placement with Measurable Results
Proving product placement effectiveness is not always easy but is always worth it.
Coca-Cola believes in music in ads so much it is growing its own studio to record original songs
Coke Studio is teaming up with musicians to create original songs for advertising purposes.
How Cartoon Network is using its brand power to educate kids on climate change
The Formula E racing team and the TV channel hope to educate the next generation on how they can protect the planet.
Emily in Paris Features Valuable Relationships
YouGov PQS measures the value of some of the product placements in Emily in Paris.
An Introduction to YouGov PQS and Viewership Data
A quick introduction to YouGov's PQS scoring system for product placements.
Doja Cat Becomes Skechers’ First ‘Artist-in-Residence’ with More Artist Deals Potentially Ahead
Doja Cat becomes Skechers’ first ‘artist-in-residence,’ with a one-of-a-kind Skechers Uno look at the Time100 Gala and more to come.
