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The latest and greatest product placement news and industry insights in one place.
Broadcast and Cable TV viewership hits new low in July 2023, while streaming services surge, according to Nielsen's report.
With ad-avoidance at all-time highs, brands will shift around 10% of their media budget into product placement.
The State of Product Placement report is here & full of relevant information about consumer & marketer trends in product placement.
Latino advocacy groups unite in an open letter to support Latino creatives emphasizing the importance of authentic representation in media.
Want to know how to classify a placement? Here's a quick look at the different levels of product placement.
Proving product placement effectiveness is not always easy but is always worth it.