For Marketers & Brands.
Whether you’re familiar with or new to product placement, scroll down to learn about the impact it can have for your brand.
What's Trending?
See all TrendingThe latest and greatest product placement news and industry insights in one place.
Engaging Latinx Consumers – A Handbook
Engaging Latinx Consumers: Building Authentic Connections Through Entertainment Partnerships, a new marketing handbook.
August Valuation Spotlight – YouGov PQS
This month's placement valuations focus on the hit Netflix show, Queer Eye.
Linear TV Viewing Drops, Streaming Hits Record High
Broadcast and Cable TV viewership hits new low in July 2023, while streaming services surge, according to Nielsen's report.
Brands Shifting Media Buys Into Product Placement, Study Finds
With ad-avoidance at all-time highs, brands will shift around 10% of their media budget into product placement.
2023 State of Product Placement Report
The State of Product Placement report is here & full of relevant information about consumer & marketer trends in product placement.
Amid Double Strike, Latino Advocacy Groups Issue Open Letter
Latino advocacy groups unite in an open letter to support Latino creatives emphasizing the importance of authentic representation in media.
Aston Martin Wants to Win and to Sell Cars, Too
“Drive to Survive" and the Formula 1 effect are helping expand Aston Martin's market share.
From Standard to Prominent to Premium: Classifying Brand Placements
Want to know how to classify a placement? Here's a quick look at the different levels of product placement.
Proving The Effectiveness of Product Placement with Measurable Results
Proving product placement effectiveness is not always easy but is always worth it.
Ready to start placing your brand in upcoming content? Connect with BENlabs now!
