For Marketers & Brands.

Whether you’re familiar with or new to product placement, scroll down to learn about the impact it can have for your brand.

Most Spotted Product Types in Movies and TV Series in 2023

Brand Insights

The Art of Visibility: 2023’s Most Spotted Brands and Product Types in Movies and TV Shows

That's a wrap on 2023. Check out the ProductPlacementBlog.com's findings on top brands and product categories featured via product placement in TV and Film for 2023.

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General Info

September Valuation Spotlight by YouGov PQS

Welcome back to another YouGov PQS Valuation Spotlight! Take a look at some of the latest and greatest placements in streaming today.

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CHEETOS La Flor Mas Bella

Content Trends

Engaging Latinx Consumers – A Handbook

Engaging Latinx Consumers: Building Authentic Connections Through Entertainment Partnerships, a new marketing handbook.

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Brand Insights

The Future of Live Sports: Why Streaming is a Touchdown for Advertisers

As advertisers follow consumers and sports content providers to streaming services, they are discovering the potential of streaming to reach new audiences.

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General Info

August Valuation Spotlight – YouGov PQS

This month's placement valuations focus on the hit Netflix show, Queer Eye.

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Scene from Only Murders in the Building

Brand Insights

OMITB Gets to a Better State With New Season 3 Sponsors

Season 3 of the show secures 17 new sponsors, expanding engagement through creative integrations and media campaigns.

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Scene from Suits (Netflix)

Content Trends

Linear TV Viewing Drops, Streaming Hits Record High

Broadcast and Cable TV viewership hits new low in July 2023, while streaming services surge, according to Nielsen's report.

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Nike Jordan tank top in Transformers: Rise of the Beasts.

Brand Insights

Brands Shifting Media Buys Into Product Placement, Study Finds

With ad-avoidance at all-time highs, brands will shift around 10% of their media budget into product placement.

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Concert

Content Trends

Amazon Music teams up with Bandsintown to let fans shop merch from popular artists

Amazon Music partners with Bandsintown to empower over 590,000 artists with enhanced merchandise integration.

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Case Study

2023 State of Product Placement Report

The State of Product Placement report is here & full of relevant information about consumer & marketer trends in product placement.

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Xolo Mariduena in Blue Beetle

Case Study

Amid Double Strike, Latino Advocacy Groups Issue Open Letter

Latino advocacy groups unite in an open letter to support Latino creatives emphasizing the importance of authentic representation in media.

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Bad Bunny in concert

General Info

‘Despacito,’ Bad Bunny, and how the world became obsessed with Latin music

The rise of streaming services is opening the door for easier and increased access to Latin music.

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DB12

Brand Insights

Aston Martin Wants to Win and to Sell Cars, Too

“Drive to Survive" and the Formula 1 effect are helping expand Aston Martin's market share.

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Aaron Frank + Video Eyebrow

Brand Insights

ASK BENlabs: Product Placement In Movies And TV: The Three Big Questions Answered

Aaron Frank answers the three biggest questions he gets from brands that are considering Product Placement.

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Brand Insights

Diving Into “The Bear” with Prop Master Laura Roeper

The Bear is known for its authenticity and the props in it are part of that.

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TX Blended Whiskey in Ginny & Georgia

Brand Insights

From Standard to Prominent to Premium: Classifying Brand Placements

Want to know how to classify a placement? Here's a quick look at the different levels of product placement.

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TikTok

General Info

TikTok launches a music streaming service in Brazil and Indonesia called ‘TikTok Music’

TikTok is launching a new music streaming platform with social features that allow users to comment, connect, and more.

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Roku Shopify partnership

General Info

Roku users can buy products from Shopify merchants with their TV remote

Roku teams up with Shopify to enable TV-based purchases, creating a novel shopping experience for users.

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Coca-Cola cans appear in various scenes in The Crowded Room

Brand Insights

Proving The Effectiveness of Product Placement with Measurable Results

Proving product placement effectiveness is not always easy but is always worth it.

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Coca Cola can

Brand Insights

Coca-Cola believes in music in ads so much it is growing its own studio to record original songs

Coke Studio is teaming up with musicians to create original songs for advertising purposes.

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TX Blended Whiskey in Ginny & Georgia

General Info

July Valuation Spotlight – YouGov PQS

Dominic Prince from YouGov shares insights into the valuation of recent product placements.

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Third Party Data

General Info

A marketer’s guide to emerging identity solutions

Explore the latest identity solutions for marketers as third-party data declines and privacy regulations take effect.

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Data Analysis

General Info

3 tips for a successful marketing mix modeling strategy

Navigating privacy changes and complex marketing landscapes using Marketing Mix Modeling.

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Cannes Lions 2023

General Info

Cannes Lions 2023 wrap-up: What mattered—and what didn’t—to marketers this year

Discover the dominant themes and discussions from Cannes Lions International Festival of Creativity 2023.

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Wayne from Wayne's World holding a Pepsi can.

General Info

It’s Okay to Say Product Placement

There are a lot of terms out there that are used in place of product placement - so what's the right one?

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Manolo Blahnik Fashion Designer Shopping Bag Held by Sarah Jessica Parker as Carrie Bradshaw in Sex and the City

General Info

Getting product placement past a cynical audience

From verbal mentions to AI-driven visual placements, subtlety is key to influencing skeptical audiences.

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Person choosing what to watch in from of a tv

Content Trends

2023: The Dawn of Shoppable Content

Shoppable content is poised to revolutionize advertising by creating a seamless path from content to purchase.

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Doritos Flamin Hot Nacho flavored tortilla chips enjoyed by Paris Berelc as Vivian (V) in 1UP

Case Study

The real movie stars this season are … products?

As more brands take on starring roles, let's explore the evolution of product placement in films.

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Cannes Lions Awards

General Info

For Ad Tech, Cannes This Year Is All Business

Ad-tech firms at Cannes Lions 2023 are aiming to secure deals and navigate economic challenges.

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Cartoon Network logo

Brand Insights

How Cartoon Network is using its brand power to educate kids on climate change

The Formula E racing team and the TV channel hope to educate the next generation on how they can protect the planet.

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A still picture of a character from the streaming show Emily in Paris featuring Rimowa luggage.

Brand Insights

Emily in Paris Features Valuable Relationships

YouGov PQS measures the value of some of the product placements in Emily in Paris.

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Three cans of Heinz tomato paste

Content Trends

Moods, not missions: how commerce brands can tap into buyer behavior

Kelly Badal of Impero stresses the power of evocative marketing for consumer brands, and how they can position themselves as part of the bigger picture.

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Brand Insights

An Introduction to YouGov PQS and Viewership Data

A quick introduction to YouGov's PQS scoring system for product placements.

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LinkedIn Marketing Solutions banner

Content Trends

B2B tech marketing too vague for buyers, says LinkedIn report – here’s 5 ways to stand out

Two-thirds of tech buyers (61%) feel that B2B advertising is too vague, but five key trends will help brands to stand out.

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abstract circles

General Info

Why contextual AI is the dash of spice advertisers need to thrive in a cookieless world

Explore how brands and agencies can overcome challenges by embracing contextual AI to drive performance in a cookieless world.

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Jennifer Lopez riding a Harley-Davidson Motorcycle in The Mother

General Info

When is the Right Time to Think About Product Placement?

While product placement may look simple when we see it done well, there’s more to it than meets the eye.

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Writers Guild of America strike

Case Study

The Most Memorable Moments From the 2023 NewFronts

This year’s IAB NewFronts has finally come to a close, capping off a week of new tech and video announcements, high-profile concerts and even Conan O’Brien.

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Abstract lines

Content Trends

Looking at DEI in Hollywood: the 2023 Luminate Entertainment Diversity Progress Report

The entertainment industry has been working to include more inclusivity and representation in its content. Is it working?

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Doja Cat wearing pink Skechers shoes

Brand Insights

Doja Cat Becomes Skechers’ First ‘Artist-in-Residence’ with More Artist Deals Potentially Ahead

Doja Cat becomes Skechers’ first ‘artist-in-residence,’ with a one-of-a-kind Skechers Uno look at the Time100 Gala and more to come.

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Adam McKay's headshot

Case Study

Adam McKay Launches Climate Content Studio Yellow Dot

Don’t Look Up director Adam McKay has launched the nonprofit Yellow Dot Studios to raise awareness about the global climate crisis.

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Ready to start placing your brand in upcoming content? Connect with BENlabs now!

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