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The latest and greatest product placement news and industry insights in one place.

CHEETOS La Flor Mas Bella

Content Trends

Engaging Latinx Consumers – A Handbook

Engaging Latinx Consumers: Building Authentic Connections Through Entertainment Partnerships, a new marketing handbook.

General Info

August Valuation Spotlight – YouGov PQS

This month's placement valuations focus on the hit Netflix show, Queer Eye.

Scene from Suits (Netflix)

Content Trends

Linear TV Viewing Drops, Streaming Hits Record High

Broadcast and Cable TV viewership hits new low in July 2023, while streaming services surge, according to Nielsen's report.

Nike Jordan tank top in Transformers: Rise of the Beasts.

Brand Insights

Brands Shifting Media Buys Into Product Placement, Study Finds

With ad-avoidance at all-time highs, brands will shift around 10% of their media budget into product placement.

2023 State of Product Placement Report

The State of Product Placement report is here & full of relevant information about consumer & marketer trends in product placement.

Xolo Mariduena in Blue Beetle

Amid Double Strike, Latino Advocacy Groups Issue Open Letter

Latino advocacy groups unite in an open letter to support Latino creatives emphasizing the importance of authentic representation in media.


Brand Insights

Aston Martin Wants to Win and to Sell Cars, Too

“Drive to Survive" and the Formula 1 effect are helping expand Aston Martin's market share.

TX Blended Whiskey in Ginny & Georgia

Brand Insights

From Standard to Prominent to Premium: Classifying Brand Placements

Want to know how to classify a placement? Here's a quick look at the different levels of product placement.

Coca-Cola cans appear in various scenes in The Crowded Room

Brand Insights

Proving The Effectiveness of Product Placement with Measurable Results

Proving product placement effectiveness is not always easy but is always worth it.

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