Seamless Integration is the name of the game
There is no greater lean-in TV experience than football, but this means the equilibrium for a successful brand integration is fragile. It’s crucial to understand where these in-show placements live in proximity to pre-existing spots and in the context of the show—for example, during a timeout.
Getting brands on board
As streaming services look to attract and maintain audiences on their ad-supported platforms, new in-show solutions will keep revenue flowing and offer advertisers the peace of mind of knowing they’ll see significant return on their investments. In-show placements paired with traditional 30-second spots represent a new and exciting opportunity to benefit both streaming services and advertisers without compromising the storytelling that audiences expect and deserve.
Originally published by AdAge, written by Michael Sheilss