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The latest and greatest product placement news and industry insights in one place.

Most Spotted Product Types in Movies and TV Series in 2023

Brand Insights

The Art of Visibility: 2023’s Most Spotted Brands and Product Types in Movies and TV Shows

That's a wrap on 2023. Check out the ProductPlacementBlog.com's findings on top brands and product categories featured via product placement in TV and Film for 2023.

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Production Insights

Production Profile: Maria Sylvania, Prop Master

Take a look at what Maria Sylvania loves about her job, how she feels about product placement, and her experience in the industry.

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Production Insights

Production Profile: Diana Salameh, VP of Brand Activation

Look at what Diana Salameh loves about her job, how she feels about product placement, and her passion for Broadway and live entertainment.

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Production Insights

Production Profile: Ylna Edmonds, Line Producer

Take a look at what Ylna Edmond loves about her job, and her top tips for succeeding and growing in the industry.

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Case Study

Noteworthy Placements – December 13, 2023

In this week's roundup, we delve into the most intriguing product placements spotted in recently released movies and TV shows.

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Case Study

Noteworthy Placements – December 6, 2023

In this week's highlight of product placement in movies and TV shows, analyzed by ProductPlacementBlog.com, we explore how brands subtly weave into narratives.

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Case Study

Noteworthy Placements – November 27, 2023

In the ever-evolving landscape of entertainment, product placement has become an integral part of storytelling in both movies and TV shows.

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Case Study

Noteworthy Placements – November 22, 2023

As the landscape of entertainment and advertising continues to evolve, tracking the presence and impact of your company or brand in movies and TV shows becomes crucial.

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Case Study

Noteworthy Placements – November 16, 2023

This week, we delve into the most striking instances of product placement in the latest movies and TV shows.

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Case Study

Noteworthy Placements – November 7, 2023

Top Product Placements This Week: From Heinz in Quiz Lady to Carhartt's Cameo in Frasier.

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Mission-Impossible-Dead-Reckon

Case Study

Noteworthy Placements – October 23, 2023

Dive into this week's comprehensive analysis by ProductPlacementBlog.com. Get ready to discover which brands stole the spotlight!

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General Info

September Valuation Spotlight by YouGov PQS

Welcome back to another YouGov PQS Valuation Spotlight! Take a look at some of the latest and greatest placements in streaming today.

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Only-Murders-In-The-Building

Case Study

Noteworthy Placements – October 16, 2023

In an era where advertisements are omnipresent, spotting product placements in the latest movies and TV shows has become a fascinating pursuit for audiences.

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Taylor Swift Era's Tour

Case Study

What to Watch Guide – October 2023

October is here and we have a roundup of this seasons must-watch titles! Grab your PSL and comfy blankets for your next Fall content marathon.

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The fuck it list

Production Insights

Stories from the PMG: What Exactly Is a Prop Anyway?

Ask a hundred Property Masters and get a hundred and fifty slightly different answers. What is a prop anyway?

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American Horror Story and Apple

Case Study

Noteworthy Placements of Week September 25, 2023

Catch up on some eye-catching integrations making their mark on the screen.

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CHEETOS La Flor Mas Bella

Content Trends

Engaging Latinx Consumers – A Handbook

Engaging Latinx Consumers: Building Authentic Connections Through Entertainment Partnerships, a new marketing handbook.

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Love at First Sight and Ritz Crackers

Case Study

Noteworthy Placements of Week September 18, 2023

Whether it's a swanky car or a refreshing drink, product placements are an increasingly vital part of the cinematic and television landscape

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Ruby Moshlak

Production Insights

Production Profiles: Ruby Moshlak, Prop Mistress

Listen as Ruby Moshlak talks about being a prop mistress for some of your favorite shows.

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Billions and Lucid Air Car

Case Study

Noteworthy Placements for Week September 11, 2023

Let's dive into the most prominent product placements spotted in the releases of the past week.

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Sonic featured in Reservation Dogs

Case Study

Noteworthy Placements for Week September 4, 2023

From eco-friendly choices in horror movies to iconic foods in the latest TV episodes, here's a look at how brands made their mark.

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Case Study

What to Watch Guide – September 2023

In celebration of Hispanic Heritage Month, we would like to acknowledge the contributions and influence of Hispanic individuals!

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Sing Street

Case Study

UK What to Watch Guide – September 2023

School is back in session! Enroll with us for a syllabus packed with great school-based content.

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General Info

August Valuation Spotlight – YouGov PQS

This month's placement valuations focus on the hit Netflix show, Queer Eye.

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Case Study

Noteworthy Placements for Week of August 28, 2023

This week's placements run the gamut from cars to drinks to shoes and more!

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Barbra Robin

Case Study

Production Profiles: Barbra Robin, Brandstory

Listen as Barbra Robin discusses all things product placement in the first of our Production Profiles series.

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Scene from Suits (Netflix)

Content Trends

Linear TV Viewing Drops, Streaming Hits Record High

Broadcast and Cable TV viewership hits new low in July 2023, while streaming services surge, according to Nielsen's report.

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Nike Jordan tank top in Transformers: Rise of the Beasts.

Brand Insights

Brands Shifting Media Buys Into Product Placement, Study Finds

With ad-avoidance at all-time highs, brands will shift around 10% of their media budget into product placement.

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Case Study

Noteworthy Placements for the week August 21, 2023

Check out this week's notable placements, from drinks to food to toys!

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Case Study

2023 State of Product Placement Report

The State of Product Placement report is here & full of relevant information about consumer & marketer trends in product placement.

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Xolo Mariduena in Blue Beetle

Case Study

Amid Double Strike, Latino Advocacy Groups Issue Open Letter

Latino advocacy groups unite in an open letter to support Latino creatives emphasizing the importance of authentic representation in media.

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Who Gives A Crap Bamboo Premium Toilet Paper Rolls in And Just Like That…

Case Study

Noteworthy Placements for the Week August 14, 2023

From flashy cars to casual sips of soft drinks, here's a quick dive into last week's integrations as reported by ProductPlacementBlog.com.

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AI in Production

Case Study

How AI Will Augment Human Creativity In Film Production

How Generative AI is revolutionizing the film production industry.

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DB12

Brand Insights

Aston Martin Wants to Win and to Sell Cars, Too

“Drive to Survive" and the Formula 1 effect are helping expand Aston Martin's market share.

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Uber Car in The Lincoln Lawyer

Case Study

Noteworthy Placements for the Week August 7, 2023

Past week's most notable Product Placements, as reported by ProductPlacementBlog.com

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All Of Us Are Dead

Case Study

UK What to Watch Guide – August 2023

Our latest recommendations centered around foreign-language content from production hubs like Korea, India, and Spain!

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Scene from Strays

Case Study

What to Watch Guide – August 2023

Summer is here and so is our latest monthly round of content recommendations for you to enjoy this season. Grab a drink and indulge!

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Cristo Fernandez

Case Study

‘Ted Lasso’ Star Cristo Fernández Talks Tequila, Football, and What’s Next After Dani Rojas

Cristo Fernandez and the new Gran Centenario tequila campaign — "Incuestionable."

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TX Blended Whiskey in Ginny & Georgia

Brand Insights

From Standard to Prominent to Premium: Classifying Brand Placements

Want to know how to classify a placement? Here's a quick look at the different levels of product placement.

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REI tents in Happiness for Beginners

Case Study

Noteworthy Placements for the Week July 31, 2023

A fresh new list of seamless integrations of beverages, outdoor gear and more into popular media!

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Coca-Cola cans appear in various scenes in The Crowded Room

Brand Insights

Proving The Effectiveness of Product Placement with Measurable Results

Proving product placement effectiveness is not always easy but is always worth it.

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Cooks in the kitchen in The Bear

General Info

Every Single Knife Featured in ‘The Bear’ Season 2, And Where to Buy Them

Delve into the symbolism behind the knives in The Bear, where each blade represents a chef's journey.

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Maruchan Instant Lunch in The Afterparty

Case Study

Noteworthy Placements for the Week July 24, 2023

From luxury cars to iconic tech, uncover the latest product integrations in entertainment.

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TX Blended Whiskey in Ginny & Georgia

General Info

July Valuation Spotlight – YouGov PQS

Dominic Prince from YouGov shares insights into the valuation of recent product placements.

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Martini with a Twist in Asteroid City

Case Study

Noteworthy Placements for the Week July 17, 2023

A curated roundup of impactful product placement examples from the past week, as reported by ProductPlacementBlog.com

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IATSE logo

Case Study

IATSE Unveils “Core Principles” For Application Of AI In Entertainment Industry

IATSE core principles aim to address the potential impacts of AI and machine learning on entertainment industry jobs.

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Chevrolet Bolt EV in The Out-Laws

Case Study

Noteworthy Placements for the Week July 10, 2023

Dive into this weeks' product placements, from Coca-Cola in The Righteous Gemstones to Microsoft's Zune in Guardians of the Galaxy.

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Barbie Driving her pink Corvette

Case Study

Mattel President Flew to London to Argue With Margot Robbie and Greta Gerwig Over an Off-Brand ‘Barbie’ Scene: ‘The Nuance Isn’t There’ on the Page

Delve into the behind-the-scenes vision of Greta Gerwig's Barbie, a film that challenges conventional perspectives on the Barbie brand.

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Happy Campers Cast

Case Study

UK What to Watch Guide – July 2023

Bask in some sun-soaked content this summertime, come rain or shine!

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Still from the series I am a Virgo

Case Study

What to Watch Guide – July 2023

Summer is here and we are ready to grab a cold drink and binge all the best content of the season!

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Zoom App used in The Other Two

Case Study

Noteworthy Placements for the Week July 03, 2023

ProductPlacementBlog.com's weekly roundup of the latest product placements across popular entertainment titles.

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Wayne from Wayne's World holding a Pepsi can.

General Info

It’s Okay to Say Product Placement

There are a lot of terms out there that are used in place of product placement - so what's the right one?

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Person choosing what to watch in from of a tv

Content Trends

2023: The Dawn of Shoppable Content

Shoppable content is poised to revolutionize advertising by creating a seamless path from content to purchase.

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Character drinking a Pepsi Soda in Glamorous

Case Study

Noteworthy Placements for the Week June 26, 2023

From breakfast staples to futuristic robots, this past week was full of standout product placement examples.

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Cannes Lions Awards

General Info

For Ad Tech, Cannes This Year Is All Business

Ad-tech firms at Cannes Lions 2023 are aiming to secure deals and navigate economic challenges.

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KIA EV6 in Black Mirror

Case Study

Noteworthy Placements for the Week June 19, 2023

Another weekly round of ingenious product placements seamlessly woven into popular content.

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Applebee’s Restaurant in The Other Two

Case Study

Noteworthy Placements for Week June 12, 2023

Whether they're casually blended into the background or proudly placed front and center, these products have managed to make an impression!

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A still picture of a character from the streaming show Emily in Paris featuring Rimowa luggage.

Brand Insights

Emily in Paris Features Valuable Relationships

YouGov PQS measures the value of some of the product placements in Emily in Paris.

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Directors Guild of America logo

Case Study

DGA & Hollywood Studios Reach “Historic” Tentative Deal On New Contract

The Directors Guild and the studios have reached a tentative agreement on a new three-year contract.

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GPO Retro GPOMANSL Manhattan Boombox Stereo Bluetooth Speaker featured in Ted Lasso

Case Study

Noteworthy Placements for the Week June 5, 2023

From classic snacks sneaking into scenes to luxury beverages being unapologetically front and center, we're serving up a fresh list of product placements.

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KITS Film Awards

Case Study

A New Production Studio Helps Foster Youth Move into Hollywood

Nonprofit group Kids In the Spotlight debuts a 5,300-square-foot facility in Van Nuys, California, which productions can rent for shoots, table reads and castings while also hiring youth in the foster system as PAs.

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Character holding a bag of Skittles in Love Again

Case Study

Noteworthy Placements for the Week May 29, 2023

Welcome to ProductPlacementBlog.com's weekly roundup of notable examples of product placement!

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Brand Insights

An Introduction to YouGov PQS and Viewership Data

A quick introduction to YouGov's PQS scoring system for product placements.

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Old TVs displayed in an exhibition

General Info

10 Takeaways from the 2023-2024 Upfronts: Few Celebs, Lots of Questions

In the months ahead, prepare for an onslaught of reality and game shows as networks pivot away from scripted content during the writers’ strike.

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Shailene Woodley as Eleanor Falco wearing Karün Women’s Glasses in To Catch a Killer

Case Study

Noteworthy Placements for the Week May 22, 2023

Introducing the most notable product placements of the week: LaCroix sparkling water in Succession, Karün eyewear in To Catch a Killer, Apple in XO, Kitty and more!

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Arby’s Fast Food Restaurant in Family Guy

Case Study

Noteworthy Placements for the Week May 15, 2023

This week, we delve into some of the most intriguing appearances of popular brands in some of your favorite TV shows and movies.

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Writers Guild of America strike

Case Study

The Most Memorable Moments From the 2023 NewFronts

This year’s IAB NewFronts has finally come to a close, capping off a week of new tech and video announcements, high-profile concerts and even Conan O’Brien.

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Abstract lines

Content Trends

Looking at DEI in Hollywood: the 2023 Luminate Entertainment Diversity Progress Report

The entertainment industry has been working to include more inclusivity and representation in its content. Is it working?

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Doja Cat wearing pink Skechers shoes

Brand Insights

Doja Cat Becomes Skechers’ First ‘Artist-in-Residence’ with More Artist Deals Potentially Ahead

Doja Cat becomes Skechers’ first ‘artist-in-residence,’ with a one-of-a-kind Skechers Uno look at the Time100 Gala and more to come.

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Adam McKay's headshot

Case Study

Adam McKay Launches Climate Content Studio Yellow Dot

Don’t Look Up director Adam McKay has launched the nonprofit Yellow Dot Studios to raise awareness about the global climate crisis.

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Bumpboxx Bluetooth Boombox featured in Space Oddity

Case Study

Noteworthy Product Placements for May 8, 2023

From television shows to romantic movies, here are some standout examples from the past week.

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Case Study

Noteworthy Placements for the Week May 1, 2023

From the Google Pixel phone in Scream 6 to the U-Haul trailers in Sweet Tooth, we explore how brands have successfully integrated their products into popular media.

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