Production Profile: Carmen Liu, VP of Activation

Take a look at what Carmen Liu loves about her job, and her experience with brand storytelling through product placement.

Welcome back to the newest “episode” of’s Production Profiles!
This is a series of interviews done with members of the product community. We want to highlight the incredible people behind the scenes who help shape the story.

Carmen Liu is the VP of Activation for Paramount Brand Studios.

Watch the video above to hear Carmen talk about what she loves about her job, how she feels about product placement, and how brands that feel organic to the content can drive greater impact for the storytelling and resonate with viewers.

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