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The latest and greatest product placement news and industry insights in one place.

Artificial Intelligence

Content Trends

‘CMOs have 5 years to adapt’: how brands are navigating AI in a changing content landscape

Cannes 2023 highlights the pivotal role of AI in modern marketing.

TX Blended Whiskey in Ginny & Georgia

General Info

July Valuation Spotlight – YouGov PQS

Dominic Prince from YouGov shares insights into the valuation of recent product placements.

Wayne from Wayne's World holding a Pepsi can.

General Info

It’s Okay to Say Product Placement

There are a lot of terms out there that are used in place of product placement - so what's the right one?

Person choosing what to watch in from of a tv

Content Trends

2023: The Dawn of Shoppable Content

Shoppable content is poised to revolutionize advertising by creating a seamless path from content to purchase.

Cannes Lions Awards

General Info

For Ad Tech, Cannes This Year Is All Business

Ad-tech firms at Cannes Lions 2023 are aiming to secure deals and navigate economic challenges.

A still picture of a character from the streaming show Emily in Paris featuring Rimowa luggage.

Brand Insights

Emily in Paris Features Valuable Relationships

YouGov PQS measures the value of some of the product placements in Emily in Paris.

Eggo waffles featured in Stranger Things

General Info

Brand Insights

An Introduction to YouGov PQS and Viewership Data

A quick introduction to YouGov's PQS scoring system for product placements.

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