For Marketers & Brands.
Whether you’re familiar with or new to product placement, scroll down to learn about the impact it can have for your brand.
What's Trending?
See all TrendingThe latest and greatest product placement news and industry insights in one place.
‘CMOs have 5 years to adapt’: how brands are navigating AI in a changing content landscape
Cannes 2023 highlights the pivotal role of AI in modern marketing.
July Valuation Spotlight – YouGov PQS
Dominic Prince from YouGov shares insights into the valuation of recent product placements.
It’s Okay to Say Product Placement
There are a lot of terms out there that are used in place of product placement - so what's the right one?
2023: The Dawn of Shoppable Content
Shoppable content is poised to revolutionize advertising by creating a seamless path from content to purchase.
For Ad Tech, Cannes This Year Is All Business
Ad-tech firms at Cannes Lions 2023 are aiming to secure deals and navigate economic challenges.
Emily in Paris Features Valuable Relationships
YouGov PQS measures the value of some of the product placements in Emily in Paris.
Hit Your Brand KPIs With These 4 Product Placement Strategies
Product placement made simple.
An Introduction to YouGov PQS and Viewership Data
A quick introduction to YouGov's PQS scoring system for product placements.
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