Martech Podcast: Measuring Product Placement in TV with Erin Schmidt from BENlabs

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Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. When it comes to product placement, there are several variables to consider in order to ensure a successful placement. Ultimately, a successful product placement is one that effectively integrates the product into the content in a way that resonates with the audience and contributes to positive brand perception and sales. Today, Erin discusses measuring product placement in television.

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The latest and greatest product placement news and industry insights in one place.