Erin Schmidt is Chief Product Placement for BEN, an LA-based company that specializes in product placement in TV shows, movies and of course in influencer videos.
In this episode she joins Vincent Flood, Editor-in-Chief at VideoWeek, to explain how the world of product placement works.
How is product placement sold and measured? How do you go about getting your product in a TV show?
And what makes good product placement vs a bad one?