Martech Podcast: The Future of Product Placement with Erin Schmidt from BENlabs

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Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. With platforms such as Amazon and Peacock offering in-show product purchases, the convenience of instant gratification has become the norm for consumers. For advertisers, this presents an opportunity to capitalize on a stronger attribution model and potentially revolutionize product placement. Today, Erin discusses the future of product placement.

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The latest and greatest product placement news and industry insights in one place.