Martech Podcast: Technology-Driven Product Placement with Erin Schmidt from BENlabs

Martech Podcast plus podcast eyebrow

Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. While it may seem like a subtle and unobtrusive form of advertising, the impact of product placements should not be underestimated. When done well, product placements can not only increase brand awareness but also improve brand perception and drive sales. Today, Erin discusses technology-driven product placement.

What's Trending?

See all Trending

The latest and greatest product placement news and industry insights in one place.