Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. While it may seem like a subtle and unobtrusive form of advertising, the impact of product placements should not be underestimated. When done well, product placements can not only increase brand awareness but also improve brand perception and drive sales. Today, Erin discusses technology-driven product placement.
The latest and greatest product placement news and industry insights in one place.
Take a look at what Jaime Cutburth loves about his job, how he feels about product placement, and his experience in the industry.
Take a look at what Tommy Janulis loves about his job, how he feels about product placement, and his experience in the industry.
That's a wrap on 2023. Check out the ProductPlacementBlog.com's findings on top brands and product categories featured via product placement in TV and Film for 2023.
