“You Do You” Exceptional Women of the World with Caressa Douglas

Caressa Douglas plus Podcast Eyebrow

Caressa Douglas SVP of content and branded integration at Branded Entertainment Network (BEN) knows all about the “deep end.” At 21, she was hired (due to her “aura”) by a product placement company. Unbeknownst to her, the manager who hired her had a partner who was none too excited about her being part of the company and she was told that she had 30 days to close a deal or else.

Without any experience, Douglas not only closed the deal, but began a 20+ year path becoming a true leader in the brand and product integration space.

Originally published by The Drum 

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