Concert

Content Trends

Amazon Music teams up with Bandsintown to let fans shop merch from popular artists

Amazon Music partners with Bandsintown to empower over 590,000 artists with enhanced merchandise integration.

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Xolo Mariduena in Blue Beetle

Case Study

Amid Double Strike, Latino Advocacy Groups Issue Open Letter

Latino advocacy groups unite in an open letter to support Latino creatives emphasizing the importance of authentic representation in media.

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Cristo Fernandez

Case Study

‘Ted Lasso’ Star Cristo Fernández Talks Tequila, Football, and What’s Next After Dani Rojas

Cristo Fernandez and the new Gran Centenario tequila campaign — "Incuestionable."

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TikTok

General Info

TikTok launches a music streaming service in Brazil and Indonesia called ‘TikTok Music’

TikTok is launching a new music streaming platform with social features that allow users to comment, connect, and more.

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Roku Shopify partnership

General Info

Roku users can buy products from Shopify merchants with their TV remote

Roku teams up with Shopify to enable TV-based purchases, creating a novel shopping experience for users.

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Oscars statuettes

General Info

Academy Investigating 10 Areas for SciTech Awards Consideration

Academy's SciTech Awards committee explores innovative advancements for recognition ahead of its annual event.

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Cooks in the kitchen in The Bear

General Info

Every Single Knife Featured in ‘The Bear’ Season 2, And Where to Buy Them

Delve into the symbolism behind the knives in The Bear, where each blade represents a chef's journey.

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Coca Cola can

Brand Insights

Coca-Cola believes in music in ads so much it is growing its own studio to record original songs

Coke Studio is teaming up with musicians to create original songs for advertising purposes.

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The Bear scene

Production Insights

10 best needle drops in The Bear season 2

Exploring the curated music moments in The Bear: 10 songs that became a pivotal part of the show's storytelling.

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Caressa Douglas plus Podcast Eyebrow

General Info

Prop Talk Podcast: ‘Cyber Skip and Prop Master’ with James (Skip) Torvinen and John Harrington

Exploring the journeys of Property Masters James Torvinen and John Harrington in the film industry.

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Bob Marley Headshot

Case Study

Bob Marley’s Meteoric Rise to Fame Documented in ‘One Love’ First Trailer: Watch

Bob Marley's inspiring journey comes to life in "Bob Marley: One Love," a film collaboration with the Marley family, set to hit the theaters in 2024.

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IATSE logo

Case Study

IATSE Unveils “Core Principles” For Application Of AI In Entertainment Industry

IATSE core principles aim to address the potential impacts of AI and machine learning on entertainment industry jobs.

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Third Party Data

General Info

A marketer’s guide to emerging identity solutions

Explore the latest identity solutions for marketers as third-party data declines and privacy regulations take effect.

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Barbie Driving her pink Corvette

Case Study

Mattel President Flew to London to Argue With Margot Robbie and Greta Gerwig Over an Off-Brand ‘Barbie’ Scene: ‘The Nuance Isn’t There’ on the Page

Delve into the behind-the-scenes vision of Greta Gerwig's Barbie, a film that challenges conventional perspectives on the Barbie brand.

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Data Analysis

General Info

3 tips for a successful marketing mix modeling strategy

Navigating privacy changes and complex marketing landscapes using Marketing Mix Modeling.

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Cannes Lions 2023

General Info

Cannes Lions 2023 wrap-up: What mattered—and what didn’t—to marketers this year

Discover the dominant themes and discussions from Cannes Lions International Festival of Creativity 2023.

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Scene from Entergalactic

Production Insights

Entergalactic Brings to Life New York City as Concept Art

Netflix's Entergalactic creatively blends 2D and 3D stylization to bring New York City to life through color and artistic design.

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Manolo Blahnik Fashion Designer Shopping Bag Held by Sarah Jessica Parker as Carrie Bradshaw in Sex and the City

General Info

Getting product placement past a cynical audience

From verbal mentions to AI-driven visual placements, subtlety is key to influencing skeptical audiences.

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Doritos Flamin Hot Nacho flavored tortilla chips enjoyed by Paris Berelc as Vivian (V) in 1UP

Case Study

The real movie stars this season are … products?

As more brands take on starring roles, let's explore the evolution of product placement in films.

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Julie-J plus Podcast eyebrow

Case Study

For The (sub)Culture – Drag with Julie J

Julie J explains that drag is an imagining of a new way of living.

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Cannes Lions Awards

General Info

For Ad Tech, Cannes This Year Is All Business

Ad-tech firms at Cannes Lions 2023 are aiming to secure deals and navigate economic challenges.

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Frito Lay chips in Flamin' Hot

Production Insights

Flamin’ Hot Is Not Exactly a True Story, But It Gets Chicano Culture Right

Flamin' Hot: Richard Montañez's personal journey from janitor to executive, set against the backdrop of Chicano culture.

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Cartoon Network logo

Brand Insights

How Cartoon Network is using its brand power to educate kids on climate change

The Formula E racing team and the TV channel hope to educate the next generation on how they can protect the planet.

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Golden Globe Awards logo

Case Study

Golden Globes Acquired By Dick Clark Productions & Eldridge; HFPA To Wind Down

Dick Clark Productions and Eldridge announced that they have acquired The Golden Globes from the Hollywood Foreign Press Assoc.

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Peso Pluma in concert

Case Study

Mexican Music Is Taking Over the World

You might have heard that Latin music was growing, but did you know it's even bigger now?

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Prop Talk plus podcast eyebrow

Case Study

‘Pride Month’ with Mellanie Urquiza and Nicole Ruby

On this special Pride Month episode of Prop Talk, we sit down with PMG members Mellanie Urquiza and Nicole Ruby to discuss their experiences as LGBTQ Property Masters.

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Directors Guild of America logo

Case Study

DGA & Hollywood Studios Reach “Historic” Tentative Deal On New Contract

The Directors Guild and the studios have reached a tentative agreement on a new three-year contract.

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KITS Film Awards

Case Study

A New Production Studio Helps Foster Youth Move into Hollywood

Nonprofit group Kids In the Spotlight debuts a 5,300-square-foot facility in Van Nuys, California, which productions can rent for shoots, table reads and castings while also hiring youth in the foster system as PAs.

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GM vehicle in Succession

Production Insights

Why Virtual Product Placement Can Help Hollywood’s and Advertisers’ Sustainability Problem

Marjolein Duermeijer, chief content officer at Ryff on the significant benefit VPP has of reducing content productions’ carbon footprint.

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The Office characters dining at Chili's

General Info

Why The Office’s Product Placement Was GOOD For The Show

The Office was a pretty unique show when it first release, and its product placement is a big example of this, with it eventually saving the show.

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Three cans of Heinz tomato paste

Content Trends

Moods, not missions: how commerce brands can tap into buyer behavior

Kelly Badal of Impero stresses the power of evocative marketing for consumer brands, and how they can position themselves as part of the bigger picture.

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Old TVs displayed in an exhibition

General Info

10 Takeaways from the 2023-2024 Upfronts: Few Celebs, Lots of Questions

In the months ahead, prepare for an onslaught of reality and game shows as networks pivot away from scripted content during the writers’ strike.

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LinkedIn Marketing Solutions banner

Content Trends

B2B tech marketing too vague for buyers, says LinkedIn report – here’s 5 ways to stand out

Two-thirds of tech buyers (61%) feel that B2B advertising is too vague, but five key trends will help brands to stand out.

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Anne-Coghlan plus podcast eyebrow

Case Study

The State of Sustainable Advertising, in Partnership with Scope3

Listen to a discussion about the ins and outs of measuring emissions and why we’re confident the industry now has exactly what it needs to swiftly reduce its carbon footprint.

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abstract circles

General Info

Why contextual AI is the dash of spice advertisers need to thrive in a cookieless world

Explore how brands and agencies can overcome challenges by embracing contextual AI to drive performance in a cookieless world.

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Writers Guild of America strike

Case Study

The Most Memorable Moments From the 2023 NewFronts

This year’s IAB NewFronts has finally come to a close, capping off a week of new tech and video announcements, high-profile concerts and even Conan O’Brien.

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Doja Cat wearing pink Skechers shoes

Brand Insights

Doja Cat Becomes Skechers’ First ‘Artist-in-Residence’ with More Artist Deals Potentially Ahead

Doja Cat becomes Skechers’ first ‘artist-in-residence,’ with a one-of-a-kind Skechers Uno look at the Time100 Gala and more to come.

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Adam McKay's headshot

Case Study

Adam McKay Launches Climate Content Studio Yellow Dot

Don’t Look Up director Adam McKay has launched the nonprofit Yellow Dot Studios to raise awareness about the global climate crisis.

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