Stories from the PMG: What Exactly Is a Prop Anyway?
Ask a hundred Property Masters and get a hundred and fifty slightly different answers. What is a prop anyway?
Engaging Latinx Consumers – A Handbook
Engaging Latinx Consumers: Building Authentic Connections Through Entertainment Partnerships, a new marketing handbook.
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Hulu’s Coming-of-Age Comedy ‘Miguel Wants to Fight’ Challenges Machismo
"It was refreshing to see a brown boy feel so obviously alienated by machismo culture."
Production Profiles: Ruby Moshlak, Prop Mistress
Listen as Ruby Moshlak talks about being a prop mistress for some of your favorite shows.
How ‘Physical’ Makes ’80s Fashion Feel Timeless
Costume designer Ernesto Martinez discusses the evolution of the main cast's wardrobes and working with Rose Byrne.
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‘Suits’: 1st Show to Cross 3 Billion Minutes Watched for 7 Weeks
“Suits” has been watched for 26.5 billion minutes total across Netflix and Peacock for the last eight weeks.
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Christopher Nolan Cut 30 Filming Days in Order to Free Up Money for Sets
“It felt like a $100 million indie. This is not ‘Tenet,'” De Jong said.
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What to Watch Guide – September 2023
In celebration of Hispanic Heritage Month, we would like to acknowledge the contributions and influence of Hispanic individuals!
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UK What to Watch Guide – September 2023
School is back in session! Enroll with us for a syllabus packed with great school-based content.
The Future of Live Sports: Why Streaming is a Touchdown for Advertisers
As advertisers follow consumers and sports content providers to streaming services, they are discovering the potential of streaming to reach new audiences.
Despite the Hollywood strike, some movies are still in production. Here’s why
Some productions are still filming despite the strikes. What's going on?
August Valuation Spotlight – YouGov PQS
This month's placement valuations focus on the hit Netflix show, Queer Eye.
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Noteworthy Placements for Week of August 28, 2023
This week's placements run the gamut from cars to drinks to shoes and more!
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Production Profiles: Barbra Robin, Brandstory
Listen as Barbra Robin discusses all things product placement in the first of our Production Profiles series.
OMITB Gets to a Better State With New Season 3 Sponsors
Season 3 of the show secures 17 new sponsors, expanding engagement through creative integrations and media campaigns.
Linear TV Viewing Drops, Streaming Hits Record High
Broadcast and Cable TV viewership hits new low in July 2023, while streaming services surge, according to Nielsen's report.
Brands Shifting Media Buys Into Product Placement, Study Finds
With ad-avoidance at all-time highs, brands will shift around 10% of their media budget into product placement.
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Noteworthy Placements for the week August 21, 2023
Check out this week's notable placements, from drinks to food to toys!
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2023 State of Product Placement Report
The State of Product Placement report is here & full of relevant information about consumer & marketer trends in product placement.
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Noteworthy Placements for the Week August 14, 2023
From flashy cars to casual sips of soft drinks, here's a quick dive into last week's integrations as reported by ProductPlacementBlog.com.
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How AI Will Augment Human Creativity In Film Production
How Generative AI is revolutionizing the film production industry.
‘Despacito,’ Bad Bunny, and how the world became obsessed with Latin music
The rise of streaming services is opening the door for easier and increased access to Latin music.
Aston Martin Wants to Win and to Sell Cars, Too
“Drive to Survive" and the Formula 1 effect are helping expand Aston Martin's market share.
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Noteworthy Placements for the Week August 7, 2023
Past week's most notable Product Placements, as reported by ProductPlacementBlog.com
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UK What to Watch Guide – August 2023
Our latest recommendations centered around foreign-language content from production hubs like Korea, India, and Spain!
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What to Watch Guide – August 2023
Summer is here and so is our latest monthly round of content recommendations for you to enjoy this season. Grab a drink and indulge!
ASK BENlabs: Product Placement In Movies And TV: The Three Big Questions Answered
Aaron Frank answers the three biggest questions he gets from brands that are considering Product Placement.
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UK What to Watch Guide – July 2023
Bask in some sun-soaked content this summertime, come rain or shine!
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What to Watch Guide – July 2023
Summer is here and we are ready to grab a cold drink and binge all the best content of the season!
