Product Integration
OMITB Gets to a Better State With New Season 3 Sponsors
Season 3 of the show secures 17 new sponsors, expanding engagement through creative integrations and media campaigns.
Brands Shifting Media Buys Into Product Placement, Study Finds
With ad-avoidance at all-time highs, brands will shift around 10% of their media budget into product placement.
Aston Martin Wants to Win and to Sell Cars, Too
“Drive to Survive" and the Formula 1 effect are helping expand Aston Martin's market share.
ASK BENlabs: Product Placement In Movies And TV: The Three Big Questions Answered
Aaron Frank answers the three biggest questions he gets from brands that are considering Product Placement.
Diving Into “The Bear” with Prop Master Laura Roeper
The Bear is known for its authenticity and the props in it are part of that.
Every Single Knife Featured in ‘The Bear’ Season 2, And Where to Buy Them
Delve into the symbolism behind the knives in The Bear, where each blade represents a chef's journey.
It’s Okay to Say Product Placement
There are a lot of terms out there that are used in place of product placement - so what's the right one?
2023: The Dawn of Shoppable Content
Shoppable content is poised to revolutionize advertising by creating a seamless path from content to purchase.
