Stories from the PMG: What Exactly Is a Prop Anyway?
Ask a hundred Property Masters and get a hundred and fifty slightly different answers. What is a prop anyway?
Engaging Latinx Consumers – A Handbook
Engaging Latinx Consumers: Building Authentic Connections Through Entertainment Partnerships, a new marketing handbook.
Case Study
Hulu’s Coming-of-Age Comedy ‘Miguel Wants to Fight’ Challenges Machismo
"It was refreshing to see a brown boy feel so obviously alienated by machismo culture."
Production Profiles: Ruby Moshlak, Prop Mistress
Listen as Ruby Moshlak talks about being a prop mistress for some of your favorite shows.
How ‘Physical’ Makes ’80s Fashion Feel Timeless
Costume designer Ernesto Martinez discusses the evolution of the main cast's wardrobes and working with Rose Byrne.
Case Study
‘Suits’: 1st Show to Cross 3 Billion Minutes Watched for 7 Weeks
“Suits” has been watched for 26.5 billion minutes total across Netflix and Peacock for the last eight weeks.
Case Study
Christopher Nolan Cut 30 Filming Days in Order to Free Up Money for Sets
“It felt like a $100 million indie. This is not ‘Tenet,'” De Jong said.
Case Study
UK What to Watch Guide – September 2023
School is back in session! Enroll with us for a syllabus packed with great school-based content.
The Future of Live Sports: Why Streaming is a Touchdown for Advertisers
As advertisers follow consumers and sports content providers to streaming services, they are discovering the potential of streaming to reach new audiences.
Despite the Hollywood strike, some movies are still in production. Here’s why
Some productions are still filming despite the strikes. What's going on?
August Valuation Spotlight – YouGov PQS
This month's placement valuations focus on the hit Netflix show, Queer Eye.
Case Study
Noteworthy Placements for Week of August 28, 2023
This week's placements run the gamut from cars to drinks to shoes and more!
Case Study
Noteworthy Placements for the week August 21, 2023
Check out this week's notable placements, from drinks to food to toys!