BENlabs Archives - Product Placement

Wayne from Wayne's World holding a Pepsi can.

It’s Okay to Say Product Placement

There are a lot of terms out there that are used in place of product placement - so what's the right one?

Nick Hanson, BENlabs Production Manager
June 28 2023

Jennifer Lopez riding a Harley-Davidson Motorcycle in The Mother

When is the Right Time to Think About Product Placement?

While product placement may look simple when we see it done well, there’s more to it than meets the eye.

Dion Ancheta, BENlabs Sales Strategy Manager
May 15 2023

New Research Uncovers Exciting Opportunities for Brands to More Effectively Reach UK TV Audiences with Product Placement

BENlabs Team
May 15 2023

Bruce Banner and Jennifer Walters eating Cheetos in a car in She Hulk.

In the Age of Streaming, Brands Steal the Scene

Dion Ancheta, BENlabs Sales Strategy Manager
April 9 2023

Caressa Douglas plus Podcast Eyebrow

Production Insights

Prop Talk Podcast: Women Property Masters with Caressa Douglas Part 1

Caressa Douglas

January 31 2023

Caressa Douglas plus Podcast Eyebrow

Production Insights

Prop Talk Podcast: Women Property Masters with Caressa Douglas Part 2

Caressa Douglas, SVP of Content and Branded Integration
January 31 2023

Podcast-34-Erin-Schmidt-plus Eyebrow

VideoWeek Podcast with Erin Schmidt

Erin Schmidt, BENlabs Chief Product Placement Officer
August 18 2022

Will Park plus video eyebrow

Production Insights

PGA Interview: How to Get Started in Product Placement

Will Park, BENlabs VP Brand Integrations
April 13 2022