BENlabs
![Wayne from Wayne's World holding a Pepsi can.](https://www.productplacement.com/wp-content/uploads/2023/06/Waynes-World-and-Pepsi-placement.jpeg)
It’s Okay to Say Product Placement
There are a lot of terms out there that are used in place of product placement - so what's the right one?
![Jennifer Lopez riding a Harley-Davidson Motorcycle in The Mother](https://www.productplacement.com/wp-content/uploads/2023/05/3456-The-Mother-2023-film-Timecode-H00-M57-S35-1536x864-1-e1684159014895.jpg)
When is the Right Time to Think About Product Placement?
While product placement may look simple when we see it done well, there’s more to it than meets the eye.