OMITB Gets to a Better State With New Season 3 Sponsors
Season 3 of the show secures 17 new sponsors, expanding engagement through creative integrations and media campaigns.
Linear TV Viewing Drops, Streaming Hits Record High
Broadcast and Cable TV viewership hits new low in July 2023, while streaming services surge, according to Nielsen's report.
Brands Shifting Media Buys Into Product Placement, Study Finds
With ad-avoidance at all-time highs, brands will shift around 10% of their media budget into product placement.
Noteworthy Placements for the Week August 14, 2023
From flashy cars to casual sips of soft drinks, here's a quick dive into last week's integrations as reported by ProductPlacementBlog.com.
How AI Will Augment Human Creativity In Film Production
How Generative AI is revolutionizing the film production industry.
‘Despacito,’ Bad Bunny, and how the world became obsessed with Latin music
The rise of streaming services is opening the door for easier and increased access to Latin music.
Aston Martin Wants to Win and to Sell Cars, Too
“Drive to Survive" and the Formula 1 effect are helping expand Aston Martin's market share.
Noteworthy Placements for the Week August 7, 2023
Past week's most notable Product Placements, as reported by ProductPlacementBlog.com
UK What to Watch Guide – August 2023
Our latest recommendations centered around foreign-language content from production hubs like Korea, India, and Spain!
