Scene from Only Murders in the Building

Brand Insights

OMITB Gets to a Better State With New Season 3 Sponsors

Season 3 of the show secures 17 new sponsors, expanding engagement through creative integrations and media campaigns.

Scene from Suits (Netflix)

Content Trends

Linear TV Viewing Drops, Streaming Hits Record High

Broadcast and Cable TV viewership hits new low in July 2023, while streaming services surge, according to Nielsen's report.

Nike Jordan tank top in Transformers: Rise of the Beasts.

Brand Insights

Brands Shifting Media Buys Into Product Placement, Study Finds

With ad-avoidance at all-time highs, brands will shift around 10% of their media budget into product placement.

Who Gives A Crap Bamboo Premium Toilet Paper Rolls in And Just Like That…

Noteworthy Placements for the Week August 14, 2023

From flashy cars to casual sips of soft drinks, here's a quick dive into last week's integrations as reported by

AI in Production

How AI Will Augment Human Creativity In Film Production

How Generative AI is revolutionizing the film production industry.

Bad Bunny in concert

General Info

‘Despacito,’ Bad Bunny, and how the world became obsessed with Latin music

The rise of streaming services is opening the door for easier and increased access to Latin music.


Brand Insights

Aston Martin Wants to Win and to Sell Cars, Too

“Drive to Survive" and the Formula 1 effect are helping expand Aston Martin's market share.

Uber Car in The Lincoln Lawyer

Noteworthy Placements for the Week August 7, 2023

Past week's most notable Product Placements, as reported by

All Of Us Are Dead

UK What to Watch Guide – August 2023

Our latest recommendations centered around foreign-language content from production hubs like Korea, India, and Spain!

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