![Scene from Only Murders in the Building](https://www.productplacement.com/wp-content/uploads/2023/08/Screenshot-2023-08-18-at-11.07.45-AM-e1692378797142.png)
OMITB Gets to a Better State With New Season 3 Sponsors
Season 3 of the show secures 17 new sponsors, expanding engagement through creative integrations and media campaigns.
![Scene from Suits (Netflix)](https://www.productplacement.com/wp-content/uploads/2023/08/Suits-on-Netflix-Meghan-Markle.webp)
Linear TV Viewing Drops, Streaming Hits Record High
Broadcast and Cable TV viewership hits new low in July 2023, while streaming services surge, according to Nielsen's report.
![Nike Jordan tank top in Transformers: Rise of the Beasts.](https://www.productplacement.com/wp-content/uploads/2023/07/454-Transformers-Rise-of-the-Beasts-2023-Timecode-H00M07S33-780x325-1-e1689607958393.jpg)
Brands Shifting Media Buys Into Product Placement, Study Finds
With ad-avoidance at all-time highs, brands will shift around 10% of their media budget into product placement.
![Who Gives A Crap Bamboo Premium Toilet Paper Rolls in And Just Like That…](https://www.productplacement.com/wp-content/uploads/2023/08/1814-And-Just-Like-That-Season-2-Episode-9-Timecode-H00M30S13-780x439-1-e1692028405386.jpg)
Case Study
Noteworthy Placements for the Week August 14, 2023
From flashy cars to casual sips of soft drinks, here's a quick dive into last week's integrations as reported by ProductPlacementBlog.com.
![AI in Production](https://www.productplacement.com/wp-content/uploads/2023/08/AI_production.webp)
Case Study
How AI Will Augment Human Creativity In Film Production
How Generative AI is revolutionizing the film production industry.
![Bad Bunny in concert](https://www.productplacement.com/wp-content/uploads/2023/08/Bad-Bunny-in-concert-e1691434600800.webp)
‘Despacito,’ Bad Bunny, and how the world became obsessed with Latin music
The rise of streaming services is opening the door for easier and increased access to Latin music.
![DB12](https://www.productplacement.com/wp-content/uploads/2023/08/29sp-belgium-aston-inyt-04-pkzj-superJumbo-e1691428176987.webp)
Aston Martin Wants to Win and to Sell Cars, Too
“Drive to Survive" and the Formula 1 effect are helping expand Aston Martin's market share.
![Uber Car in The Lincoln Lawyer](https://www.productplacement.com/wp-content/uploads/2023/08/1319-The-Lincoln-Lawyer-Season-2-Episode-9-Timecode-H00M21S58-1536x864-1-e1691422293530.jpg)
Case Study
Noteworthy Placements for the Week August 7, 2023
Past week's most notable Product Placements, as reported by ProductPlacementBlog.com
![All Of Us Are Dead](https://www.productplacement.com/wp-content/uploads/2023/08/All-Of-Us-Are-Dead-e1691171249933.webp)
Case Study
UK What to Watch Guide – August 2023
Our latest recommendations centered around foreign-language content from production hubs like Korea, India, and Spain!
![Scene from Strays](https://www.productplacement.com/wp-content/uploads/2023/08/New-Releases-e1691169352376.png)
Case Study
What to Watch Guide – August 2023
Summer is here and so is our latest monthly round of content recommendations for you to enjoy this season. Grab a drink and indulge!