Season 3 of the show secures 17 new sponsors, expanding engagement through creative integrations and media campaigns.
Broadcast and Cable TV viewership hits new low in July 2023, while streaming services surge, according to Nielsen's report.
With ad-avoidance at all-time highs, brands will shift around 10% of their media budget into product placement.
From flashy cars to casual sips of soft drinks, here's a quick dive into last week's integrations as reported by ProductPlacementBlog.com.
How Generative AI is revolutionizing the film production industry.
The rise of streaming services is opening the door for easier and increased access to Latin music.
Past week's most notable Product Placements, as reported by ProductPlacementBlog.com