Artificial Intelligence

How AI Will Augment Human Creativity In Film Production

How Generative AI is revolutionizing the film production industry.

‘CMOs have 5 years to adapt’: how brands are navigating AI in a changing content landscape

Cannes 2023 highlights the pivotal role of AI in modern marketing.

IATSE Unveils “Core Principles” For Application Of AI In Entertainment Industry

IATSE core principles aim to address the potential impacts of AI and machine learning on entertainment industry jobs.

Cannes Lions 2023 wrap-up: What mattered—and what didn’t—to marketers this year

Discover the dominant themes and discussions from Cannes Lions International Festival of Creativity 2023.

Anatomy of a Product Placement

In-Content Ads Are Having a Moment—Brands Will Need to Make Smart Investments