Placement Value Archives - Product Placement

A still picture of a character from the streaming show Emily in Paris featuring Rimowa luggage.

Emily in Paris Features Valuable Relationships

YouGov PQS measures the value of some of the product placements in Emily in Paris.

Dominic Prince, YouGov
June 7 2023

An Introduction to YouGov PQS and Viewership Data

A quick introduction to YouGov's PQS scoring system for product placements.

Dominic Prince, YouGov
May 24 2023

Stranger Things Drives Combined Brand Placement Value Over $27 Million

Stephen Lepitak, AdWeek
August 11 2022

A banner containing a shoppable QR code is displayed on Flipkart TV

In-Content Ads Are Having a Moment—Brands Will Need to Make Smart Investments

Erin Schmidt, BENlabs Chief Product Placement Officer
May 27 2022