Coca-Cola cans appear in various scenes in The Crowded Room

Brand Insights

Proving The Effectiveness of Product Placement with Measurable Results

Proving product placement effectiveness is not always easy but is always worth it.

Data Analysis

General Info

3 tips for a successful marketing mix modeling strategy

Navigating privacy changes and complex marketing landscapes using Marketing Mix Modeling.

A banner containing a shoppable QR code is displayed on Flipkart TV

Brand Insights