Nike Jordan tank top in Transformers: Rise of the Beasts.

Brand Insights

Brands Shifting Media Buys Into Product Placement, Study Finds

With ad-avoidance at all-time highs, brands will shift around 10% of their media budget into product placement.

Aaron Frank + Video Eyebrow

Brand Insights

ASK BENlabs: Product Placement In Movies And TV: The Three Big Questions Answered

Aaron Frank answers the three biggest questions he gets from brands that are considering Product Placement.

Anne-Coghlan plus podcast eyebrow

The State of Sustainable Advertising, in Partnership with Scope3

Listen to a discussion about the ins and outs of measuring emissions and why we’re confident the industry now has exactly what it needs to swiftly reduce its carbon footprint.