Advertising

Brands Shifting Media Buys Into Product Placement, Study Finds

With ad-avoidance at all-time highs, brands will shift around 10% of their media budget into product placement.

ASK BENlabs: Product Placement In Movies And TV: The Three Big Questions Answered

Aaron Frank answers the three biggest questions he gets from brands that are considering Product Placement.

The State of Sustainable Advertising, in Partnership with Scope3

Listen to a discussion about the ins and outs of measuring emissions and why we’re confident the industry now has exactly what it needs to swiftly reduce its carbon footprint.