Brand Insights

Diving Into “The Bear” with Prop Master Laura Roeper

The Bear is known for its authenticity and the props in it are part of that.

TX Blended Whiskey in Ginny & Georgia

Brand Insights

From Standard to Prominent to Premium: Classifying Brand Placements

Want to know how to classify a placement? Here's a quick look at the different levels of product placement.

Wayne from Wayne's World holding a Pepsi can.

General Info

It’s Okay to Say Product Placement

There are a lot of terms out there that are used in place of product placement - so what's the right one?