3 tips for a successful marketing mix modeling strategy
Navigating privacy changes and complex marketing landscapes using Marketing Mix Modeling.
Cannes Lions 2023 wrap-up: What mattered—and what didn’t—to marketers this year
Discover the dominant themes and discussions from Cannes Lions International Festival of Creativity 2023.
Entergalactic Brings to Life New York City as Concept Art
Netflix's Entergalactic creatively blends 2D and 3D stylization to bring New York City to life through color and artistic design.
Getting product placement past a cynical audience
From verbal mentions to AI-driven visual placements, subtlety is key to influencing skeptical audiences.
The real movie stars this season are … products?
As more brands take on starring roles, let's explore the evolution of product placement in films.
For The (sub)Culture – Drag with Julie J
Julie J explains that drag is an imagining of a new way of living.
For Ad Tech, Cannes This Year Is All Business
Ad-tech firms at Cannes Lions 2023 are aiming to secure deals and navigate economic challenges.
Flamin’ Hot Is Not Exactly a True Story, But It Gets Chicano Culture Right
Flamin' Hot: Richard Montañez's personal journey from janitor to executive, set against the backdrop of Chicano culture.
How Cartoon Network is using its brand power to educate kids on climate change
The Formula E racing team and the TV channel hope to educate the next generation on how they can protect the planet.
