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Brand Insights

Coca-Cola believes in music in ads so much it is growing its own studio to record original songs

Coke Studio is teaming up with musicians to create original songs for advertising purposes.

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Content Trends

Brand Entertainment: From Product Placement to Product Protagonist

Content around the brands we all love? Yes, please!


General Info

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Production Insights

10 best needle drops in The Bear season 2

Exploring the curated music moments in The Bear: 10 songs that became a pivotal part of the show's storytelling.

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General Info

Prop Talk Podcast: ‘Cyber Skip and Prop Master’ with James (Skip) Torvinen and John Harrington

Exploring the journeys of Property Masters James Torvinen and John Harrington in the film industry.

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Bob Marley’s Meteoric Rise to Fame Documented in ‘One Love’ First Trailer: Watch

Bob Marley's inspiring journey comes to life in "Bob Marley: One Love," a film collaboration with the Marley family, set to hit the theaters in 2024.

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IATSE Unveils “Core Principles” For Application Of AI In Entertainment Industry

IATSE core principles aim to address the potential impacts of AI and machine learning on entertainment industry jobs.

Third Party Data

General Info

A marketer’s guide to emerging identity solutions

Explore the latest identity solutions for marketers as third-party data declines and privacy regulations take effect.

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Mattel President Flew to London to Argue With Margot Robbie and Greta Gerwig Over an Off-Brand ‘Barbie’ Scene: ‘The Nuance Isn’t There’ on the Page

Delve into the behind-the-scenes vision of Greta Gerwig's Barbie, a film that challenges conventional perspectives on the Barbie brand.

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