Coca-Cola believes in music in ads so much it is growing its own studio to record original songs
Coke Studio is teaming up with musicians to create original songs for advertising purposes.
Brand Entertainment: From Product Placement to Product Protagonist
Content around the brands we all love? Yes, please!
John Ridley: Diversity Exec Exits Spark Fear That Hollywood Inclusion Pledges Were Just PR & More Broken Promises To People Of Color – Guest Column
Exploring the cycle of progression and regression in Hollywood's journey towards representation.
10 best needle drops in The Bear season 2
Exploring the curated music moments in The Bear: 10 songs that became a pivotal part of the show's storytelling.
Prop Talk Podcast: ‘Cyber Skip and Prop Master’ with James (Skip) Torvinen and John Harrington
Exploring the journeys of Property Masters James Torvinen and John Harrington in the film industry.
Bob Marley’s Meteoric Rise to Fame Documented in ‘One Love’ First Trailer: Watch
Bob Marley's inspiring journey comes to life in "Bob Marley: One Love," a film collaboration with the Marley family, set to hit the theaters in 2024.
IATSE Unveils “Core Principles” For Application Of AI In Entertainment Industry
IATSE core principles aim to address the potential impacts of AI and machine learning on entertainment industry jobs.
A marketer’s guide to emerging identity solutions
Explore the latest identity solutions for marketers as third-party data declines and privacy regulations take effect.
Mattel President Flew to London to Argue With Margot Robbie and Greta Gerwig Over an Off-Brand ‘Barbie’ Scene: ‘The Nuance Isn’t There’ on the Page
Delve into the behind-the-scenes vision of Greta Gerwig's Barbie, a film that challenges conventional perspectives on the Barbie brand.
