For Marketers & Brands.

The Most Memorable Moments From the 2023 NewFronts

This year’s IAB NewFronts has finally come to a close, capping off a week of new tech and video announcements, high-profile concerts and even Conan O’Brien.

Looking at DEI in Hollywood: the 2023 Luminate Entertainment Diversity Progress Report

The entertainment industry has been working to include more inclusivity and representation in its content. Is it working?

Doja Cat Becomes Skechers’ First ‘Artist-in-Residence’ with More Artist Deals Potentially Ahead

Doja Cat becomes Skechers’ first ‘artist-in-residence,’ with a one-of-a-kind Skechers Uno look at the Time100 Gala and more to come.

Adam McKay Launches Climate Content Studio Yellow Dot

Don’t Look Up director Adam McKay has launched the nonprofit Yellow Dot Studios to raise awareness about the global climate crisis.

3 ways Gen Alpha is different from Gen Z—and what it means for marketers

How Hollywood is helping brands reach ‘ad avoiders’

Product Placement Could Start Infiltrating Podcasts. Here’s How One Network is Experimenting With It

Streaming is Opening a Whole New World of Virtual Product Placement