For Marketers & Brands.
Whether you’re familiar with or new to product placement, scroll down to learn about the impact it can have for your brand.
Production Profile: Jamie Cutburth, EVP of Creative Partnerships
Take a look at what Jaime Cutburth loves about his job, how he feels about product placement, and his experience in the industry.
The Art of Visibility: 2023’s Most Spotted Brands and Product Types in Movies and TV Shows
That's a wrap on 2023. Check out the ProductPlacementBlog.com's findings on top brands and product categories featured via product placement in TV and Film for 2023.
Production Profile: Carmen Liu, VP of Activation
Take a look at what Carmen Liu loves about her job, and her experience with brand storytelling through product placement.
September Valuation Spotlight by YouGov PQS
Welcome back to another YouGov PQS Valuation Spotlight! Take a look at some of the latest and greatest placements in streaming today.
Engaging Latinx Consumers – A Handbook
Engaging Latinx Consumers: Building Authentic Connections Through Entertainment Partnerships, a new marketing handbook.
The Future of Live Sports: Why Streaming is a Touchdown for Advertisers
As advertisers follow consumers and sports content providers to streaming services, they are discovering the potential of streaming to reach new audiences.
August Valuation Spotlight – YouGov PQS
This month's placement valuations focus on the hit Netflix show, Queer Eye.
OMITB Gets to a Better State With New Season 3 Sponsors
Season 3 of the show secures 17 new sponsors, expanding engagement through creative integrations and media campaigns.
Linear TV Viewing Drops, Streaming Hits Record High
Broadcast and Cable TV viewership hits new low in July 2023, while streaming services surge, according to Nielsen's report.
Brands Shifting Media Buys Into Product Placement, Study Finds
With ad-avoidance at all-time highs, brands will shift around 10% of their media budget into product placement.
Amazon Music teams up with Bandsintown to let fans shop merch from popular artists
Amazon Music partners with Bandsintown to empower over 590,000 artists with enhanced merchandise integration.
Case Study
2023 State of Product Placement Report
The State of Product Placement report is here & full of relevant information about consumer & marketer trends in product placement.
Case Study
Amid Double Strike, Latino Advocacy Groups Issue Open Letter
Latino advocacy groups unite in an open letter to support Latino creatives emphasizing the importance of authentic representation in media.
‘Despacito,’ Bad Bunny, and how the world became obsessed with Latin music
The rise of streaming services is opening the door for easier and increased access to Latin music.
Aston Martin Wants to Win and to Sell Cars, Too
“Drive to Survive" and the Formula 1 effect are helping expand Aston Martin's market share.
Google says 2 billion logged in monthly users are watching YouTube Shorts
Google's Q2 2023 results highlights.
ASK BENlabs: Product Placement In Movies And TV: The Three Big Questions Answered
Aaron Frank answers the three biggest questions he gets from brands that are considering Product Placement.
Diving Into “The Bear” with Prop Master Laura Roeper
The Bear is known for its authenticity and the props in it are part of that.
From Standard to Prominent to Premium: Classifying Brand Placements
Want to know how to classify a placement? Here's a quick look at the different levels of product placement.
TikTok launches a music streaming service in Brazil and Indonesia called ‘TikTok Music’
TikTok is launching a new music streaming platform with social features that allow users to comment, connect, and more.
Roku users can buy products from Shopify merchants with their TV remote
Roku teams up with Shopify to enable TV-based purchases, creating a novel shopping experience for users.
Proving The Effectiveness of Product Placement with Measurable Results
Proving product placement effectiveness is not always easy but is always worth it.
‘CMOs have 5 years to adapt’: how brands are navigating AI in a changing content landscape
Cannes 2023 highlights the pivotal role of AI in modern marketing.
Coca-Cola believes in music in ads so much it is growing its own studio to record original songs
Coke Studio is teaming up with musicians to create original songs for advertising purposes.
Brand Entertainment: From Product Placement to Product Protagonist
Content around the brands we all love? Yes, please!
July Valuation Spotlight – YouGov PQS
Dominic Prince from YouGov shares insights into the valuation of recent product placements.
A marketer’s guide to emerging identity solutions
Explore the latest identity solutions for marketers as third-party data declines and privacy regulations take effect.
3 tips for a successful marketing mix modeling strategy
Navigating privacy changes and complex marketing landscapes using Marketing Mix Modeling.
Cannes Lions 2023 wrap-up: What mattered—and what didn’t—to marketers this year
Discover the dominant themes and discussions from Cannes Lions International Festival of Creativity 2023.
It’s Okay to Say Product Placement
There are a lot of terms out there that are used in place of product placement - so what's the right one?
Getting product placement past a cynical audience
From verbal mentions to AI-driven visual placements, subtlety is key to influencing skeptical audiences.
2023: The Dawn of Shoppable Content
Shoppable content is poised to revolutionize advertising by creating a seamless path from content to purchase.
Case Study
The real movie stars this season are … products?
As more brands take on starring roles, let's explore the evolution of product placement in films.
For Ad Tech, Cannes This Year Is All Business
Ad-tech firms at Cannes Lions 2023 are aiming to secure deals and navigate economic challenges.
How Cartoon Network is using its brand power to educate kids on climate change
The Formula E racing team and the TV channel hope to educate the next generation on how they can protect the planet.
Emily in Paris Features Valuable Relationships
YouGov PQS measures the value of some of the product placements in Emily in Paris.
Hit Your Brand KPIs With These 4 Product Placement Strategies
Product placement made simple.
Moods, not missions: how commerce brands can tap into buyer behavior
Kelly Badal of Impero stresses the power of evocative marketing for consumer brands, and how they can position themselves as part of the bigger picture.
An Introduction to YouGov PQS and Viewership Data
A quick introduction to YouGov's PQS scoring system for product placements.
B2B tech marketing too vague for buyers, says LinkedIn report – here’s 5 ways to stand out
Two-thirds of tech buyers (61%) feel that B2B advertising is too vague, but five key trends will help brands to stand out.
Why contextual AI is the dash of spice advertisers need to thrive in a cookieless world
Explore how brands and agencies can overcome challenges by embracing contextual AI to drive performance in a cookieless world.
When is the Right Time to Think About Product Placement?
While product placement may look simple when we see it done well, there’s more to it than meets the eye.
Case Study
The Most Memorable Moments From the 2023 NewFronts
This year’s IAB NewFronts has finally come to a close, capping off a week of new tech and video announcements, high-profile concerts and even Conan O’Brien.
Looking at DEI in Hollywood: the 2023 Luminate Entertainment Diversity Progress Report
The entertainment industry has been working to include more inclusivity and representation in its content. Is it working?
Doja Cat Becomes Skechers’ First ‘Artist-in-Residence’ with More Artist Deals Potentially Ahead
Doja Cat becomes Skechers’ first ‘artist-in-residence,’ with a one-of-a-kind Skechers Uno look at the Time100 Gala and more to come.
Case Study
Adam McKay Launches Climate Content Studio Yellow Dot
Don’t Look Up director Adam McKay has launched the nonprofit Yellow Dot Studios to raise awareness about the global climate crisis.
Ready to start placing your brand in upcoming content? Connect with BENlabs now!
